Automotive


In-dash navigation, portable navigation devices (PND), in-car entertainment and electronic dashboards represent a considerable opportunity for our technologies.

As the move towards electronic dashboards grows, our PowerVR GPU technology is well placed to provide the required demanding photo-realistic high-performance graphics. Our existing success with in-dash navigation is already being reflected in the next generation of 3D-based PNDs.

PowerVR graphics are a key technology for taking navigation, entertainment and dashboard graphics to the next level in factory fitted, after-market and personal navigation devices.

The low power, high performance capabilities of our technologies are a key differentiator in the segment, as it is vital to prevent heat-build-up whilst maintaining performance integrity for reasons of safety and reliability.

Connectivity is another exciting area for growth in the car industry, not just within in-car entertainment systems but also increasingly integrated within vehicle antennas for advanced bi-directional communication. Ensigma communications IP cores are proving a highly attractive technology for automotive engineers. They recognise that the unique range of broadcast and connectivity standards possible with Ensigma Series3 and Series4 IP cores, combined with the best-in-class radio channel performance, gives them several technical advantages. And the programmability offered by both Series3 and Series4 enables future-proofing and in-field enhancements.

With a standard, proven CPU architecture like MIPS, and compatible software processor cores and development tools, Imagination is able to address the trends in key automotive application areas. The Aptiv family of processors cover a range of automotive application areas such as convenience systems and distributed sensors, steering and suspension control, airbag and ABS braking, advanced collision warning systems, engine management and transmission control, multimedia convergence and centralized cockpit control. Our Meta processors are also proven technology as highly desirable embedded audio processors, as many cars move to ever more sophisticated multi-channel surround audio systems as standard.

Finally, advanced safety systems and driver aids are now becoming commonplace in modern vehicles. PowerVR visual IP is a key technology able to capture and process images from cameras in real-time, enabling advanced driver assistance functions such as collision avoidance, lane detection, enhanced night vision and automatic parking.



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