25-27 March 2013 | Santa Clara, California
Join thousands of fellow engineers and attend Silicon Valley’s largest technical conference. SNUG features an outstanding program, focused on delivering practical information you can immediately apply to your current project or use to jumpstart your next design and accelerate innovation.
26th March, 09:00-10:00
Technology Keynote - Hossein Yassaie, Chief Executive Officer of Imagination
From Crystal Ball to Reality – The impact of Silicon IP on SoC Design
SoCs have transformed the semiconductor and electronics industries, integrating staggering breadth of functionality and performance into highly cost-effective, low power but complex single-chip solution platforms. However, there has been another transformation: many of the major functional blocks on today’s SoCs are provided by Silicon IP providers rather than designed in-house. Hossein will review some of the important technological and market trends in key segments and discuss how the IP industry is helping to create the ability to translate vision into reality, and to constantly enhance it. He will touch on key functional blocks in modern SoCs explaining how the GPU is becoming the new driving force not only for modern applications but also for design methodologies and process technologies, and how heterogeneous processing is transforming the way SoCs handle key user applications such as UI’s, gaming, multimedia and more.
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