Record audience numbers were in attendance for the 2015 Imagination Summit in Taiwan, which took place in both Hsinchu and Taipei during September. Taiwan is a world-leading hub for semiconductor and related electronics companies and is very important to Imagination, which has a growing office for engineering and customer support based in Taipei. A separate press event was also held in Taipei followed by one-to-one in depth interviews around a number of key subjects from automotive to IoT.

2015 Imagination Summit in Taiwan (4)Attendees were very interested in our demos before the summit started

Both summits were themed around security, integration and differentiation, and were opened with a welcome address by Maxwell Lin, director of sales for Taiwan, followed by a keynote by Imagination’s EVP of marketing, Tony King-Smith.

King-Smith introduced ‘new thinking for a new wave of innovation’ and talked about how mega societal trends such as the rise of the middle classes, global warming and the growth of robotics and IoT are affecting our business and our customers’ businesses. He illustrated how the semiconductor world is changing with more consolidation and a trend towards OEM verticalization.

2015 Imagination Summit in Taiwan (2)Tony King-Smith, EVP of marketing for Imagination

He then outlined one of the summit’s key themes: security. This topic is becoming more and more important to users as every application now requires a form of security. Imagination’s OmniShield technology is designed to address these issues and offers multi-domain and scalable security for a whole host of applications. King-Smith then called for the industry to work together to build open IoT with common connectivity standards and service-level interoperability. He finished with the thought provoking idea that while our industry is changing and needs to adapt, there are huge opportunities for us to address. The future sounds very positive indeed!

A guest keynote was then delivered by Siegmund Redl, VP & GM corporate marketing, Europe for MediaTek. MediaTek is Asia’s largest fabless IC design company and an important partner for Imagination. Redl built on King-Smith’s themes and painted a picture of how our industries are enabling a ‘brand new world’.

2015 Imagination Summit in Taiwan (3)Siegmund Redl, VP & GM corporate marketing, Europe for MediaTek

He also referred to a series of inspiring quotes including this one from Albert Einstein on the importance of using our imagination:

Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.

Redl got us all thinking about the potential of a future with ubiquitous cloud and unconstrained bandwidth where everyone and everything is connected and analyzed, and the majority of people have a disposable income. Two equally inspiring keynotes were delivered by Keynes Chang, marketing and planning director from Realtek, and Simon Wang, senior director, IoT business development from TSMC.

Following the keynotes, the afternoon sessions were divided into three tracks and guests could choose to listen to presentations from Imagination on a wide range of topics. Presentations covered a whole host of technology areas for which we are developing innovative and industry leading technologies including automotive, wearables, IoT, high-quality audio, VoIP, smart cameras and audio visual products.

2015 Imagination Summit in Taiwan (5)The 2015 Imagination Summit in Taiwan in full swing

There were also more in-depth sessions around security and OmniShield as well as how MIPS CPUs provide differentiation for the next wave of innovation, how Ensigma RPUs offer a complete wireless solution, and how Imagination’s PowerVR GPUs can be implemented within a wide variety of markets from wearables to servers.

All sessions were well attended, and guests also used the opportunity to speak to Imagination staff and partner companies (thanks to M31 Technology, Synopsys, Mentor and Dolby) during the breaks, and to see our latest technology demos set up in the exhibition area.

To find out more about upcoming events, please visit our dedicated page. Make sure to follow us on Twitter (@ImaginationPR@ImaginationTech), LinkedInFacebook and Google+ for the latest news and announcements from our upcoming events.

About the author: Vicky Hewlett

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Vicky joined Imagination in October 2006 to manage the PR department for Pure (Imagination’s consumer division) and has overseen the press communications for the brand ever since. Building on this, Vicky now adds Imagination consumer brands to her remit including Caskeid, Flow and Creator. Prior to joining Imagination, Vicky honed her marketing skills in the in-car entertainment sector at Blaupunkt after completing parent company Bosch’s management trainee programme and holds a degree in German Studies at Warwick University.

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