Joe Davis is working within Imagiantion’s PowerVR graphics DevTech group, his primary focus being AAA game developer support. This role includes GPU performance analysis, low-level optimisation, determining workarounds for known issues, training and liaising with developers. In addition to supporting games developers, he regularly attends shows like GDC 2011, gamescom 2011, MWC 2011 or CES 2011, works with PowerVR Graphics IP customers, OEMs, and other software developers (Operating Systems, navigation, Graphical User Interfaces, research etc) and also contributes to the utilities, demos, tutorials and documentation in the PowerVR Graphics SDK.

Barely room to move at the Imagination booth

Wow! Thanks to all the PowerVR Insiders and new comers who visited us at GDC 2011. The show was amazing with too many high points to list. A big thanks though to all the developers who featured PowerVR content and supported us at the show including Adobe, Blackberry, EPIC, Sony, Transgaming, NAVTEQ, Intel, Khronos, Unity, Google and others.

 

Our session was standing room only, with folks queuing outside in the hope of being ‘1 out, 1 in’. Our annual party was shoulder to shoulder too – it’s a good job there’s great camaraderie between Insiders. Thanks to all who joined us at Jillian’s.

 

                                                                                                                                                                       Standing room only at the POWERVR session
And even more packed at the POWERVR Insider party

We launched v2.8 of our SDK at the show and have given away 1000 copies to GDC’ers. For those who missed out it will be at www.powervrinsider.com shortly.

 

1000 discs given away at the GDC Expo

We will be back for GDC 2012 of course – bigger and better. But before then there’s going to be plenty of other developer activities, so watch this space.

About the author: David Harold

Profile photo of David

David Harold is senior director for marketing communications at Imagination Technologies. David worked for several advertising and PR agencies promoting everything from fashion to valves before specialising in technology. David joined Imagination in 1998 and has been with the company though its rebranding from VideoLogic, its entry into the console and mobile markets, the launch of the Pure brand, and the launches of key products including Pure’s Evoke, Bug and Sensia, Caustic’s R2500 and R2100 ray tracing boards and Imagination’s Ensigma, Meta, PowerVR and Flow IPs.

View all posts by David Harold