Driverless cars. No, not the kind that roll down hills. Both New Scientist and TechNewsDaily have this week looked at the possibility of a future in which we enjoy a new level of automobile automation.

‘The tech industry needs a fresh market to address after TV, computers and cellphones – and the car is being seen as that “fourth screen”,’ says New Scientist. Which sounds very much like something we’d say and indeed Imagination’s Tony King-Smith is quoted, and a key source, in both articles.

Follow the links above to read them.

About the author: David Harold

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David Harold is senior director for marketing communications at Imagination Technologies. David worked for several advertising and PR agencies promoting everything from fashion to valves before specialising in technology. David joined Imagination in 1998 and has been with the company though its rebranding from VideoLogic, its entry into the console and mobile markets, the launch of the Pure brand, and the launches of key products including Pure’s Evoke, Bug and Sensia, Caustic’s R2500 and R2100 ray tracing boards and Imagination’s Ensigma, Meta, PowerVR and Flow IPs.

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