While my colleagues were basking in the Californian sun attending GDC in San Francisco, I was busy running from one meeting to the next at this year’s Mobile World Congress in Barcelona. It was an impressive run for Imagination – we scheduled over 50 briefings with press and analysts from all over the world.

For more information on some of the key trends we saw at MWC 2015, read our press release here.

Below you can find a selection of the press coverage from the event, including some exclusive interviews on PowerVR, MIPS and where Imagination is headed next.

Imagination at MWC 2015 (3)   Imagination CEO Hossein Yassaie meets Ed Vaizey, UK Minister of State for Culture and the Digital Economy

PowerVR GT7900: a super-GPU for game consoles, notebooks, compute servers

MWC 2015 started a bit early for me this year. A few days before the event, I published an article detailing our high-end PowerVR GT7900 GPU designed for ultimate performance in embedded devices; the response was phenomenal – the announcement was covered by Tom’s Hardware, ExtremeTech, Liliputing, Android Headlines and many others.

I also had a chat with Hugh Langley from TechRadar who was keen to understand the future of Android gaming and how our GPU technology scales beyond mobile and into console and desktop territory. If you want to see a preview of the future of mobile graphics, check out this exclusive interview I did with the guys from Hexus.

PowerVR and MIPS-related announcements at MWC 2015

After arriving in Barcelona, I kicked off the first day of MWC with a meeting with Désiré Athow from TechRadar Pro who was keen to understand our long-term strategy for MIPS in servers and networking; you can find an extract from our discussion here.

The main highlight of the morning however was the announcement of the new PowerVR G6020 GPU for ultra-affordable mobile, premium wearables and IoT and the high-quality PowerVR Series5 video processors for H.265 encoding.

A live demo of our PowerVR Series5 video encoders
The news quickly spread to some of the most influential technology publications and was shared on social media by hundreds of users; examples include this in-depth piece from AnandTech or the double-serving from The Tech Report (here and here). Gary Sims gave his ever-insightful view on the announcement here, while EE Times, eWeek, The Register, TechSpot, GSMArena.com, and others were also quick to cover our announcement.

Imagination at MWC 2015 (1)We had our very own Android robot!

We also talked to Alex Davies from analyst firm Rethink Research; he was very excited about our new PowerVR G6020 GPU and our strategy in wearables and IoT devices. You can read his report from the event here.

The guys from Android Authority visited us again for a follow-up interview based on our chat last year; I had a fun time talkin to Darcy about our high-performance PowerVR GPUs, multi-threading and virtualization support for MIPS Warrior CPUs and some interesting wearables that use our IP:

Talking to Android Authority about PowerVR, MIPS and all things Imagination-related
 

Speaking of IoT, Toshiba announced the expansion of its ApP Lite™ TZ5000 Series family. These new chips use PowerVR graphics and video for multimedia processing and high-performance Ensigma Explorer RPUs for 802.11 ac 2×2 baseband connectivity.

Imagination at MWC 2015 (4)A panorama shot of our booth at MWC 2015

There were also a lot of exciting announcements from several high-profile MIPS customers:

The Khronos Group introduces Vulkan™, a new API for graphics and compute

Another big attractor on our booth was the brand new Vulkan demo running on PowerVR Rogue GPUs. The blog article published on Tuesday morning quickly went viral, attracting thousands of developers to our site.

Vulkan is a new graphics and compute API from the Khronos Group designed to offer high-efficiency graphics on mobile, embedded and desktop devices.

You can read more about Vulkan in several articles published by Tom’s Hardware, ExtremeTech, the CG Channel or Hexus.

Talking to RCR Wireless about our new high-end graphics demos

Wrapping up

The last day had some interesting meetings too. Adam Oxford from htxt dropped by and declared VoCore his favorite gadget from the event. VoCore is a tiny cube that can replace your current Wi-Fi access point; you can read more about it in this article showcasing exciting crowdfunded projects using MIPS-based chips.

Peter Campbell from the Daily Mail talked to our CEO about 5G networks and the future of IoT, while the Telegraph got an overview of our business and how we plan to continue investing in connectivity technologies for the smart home.

We will continue to keep track of our MWC 2015 press coverage via the official Imagination Storify account. Make sure you also follow us on Twitter (@ImaginationPR) for the latest news and announcements from Imagination.

About the author: Alex Voica

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Before deciding to pursue his dream of working in technology marketing, Alexandru held various engineering roles at leading semiconductor companies in Europe. His background also includes research in computer graphics and VR at the School of Advanced Studies Sant'Anna in Pisa. You can follow him on Twitter @alexvoica.

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