Stereo 3D at SIGGRAPH 2010
Imagination’s Peter McGuinness checks out POWERVR enabled Stereo 3D

We joined our colleagues in Khronos on a booth at SIGGRAPH 2010 in L.A. this week. Our key demo was of our stereoscopic 3D implementation of POWERVR. POWERVR is ideally suited to the increased performance demands of S3D and POWERVR enabled chips already in the market can handle S3D already. Indeed we used Intel’s CE4100 for our demo.

Of course we also had plenty of the latest phones, including the new Samsung Galaxy S and Wave phones, showing the broad range of operating systems we support. Of particular interest to the more technical SIGGRAPH audience were the tools available within our SDK, especially PVRShamen, which lets you examine full 3D scenes and make changes to shaders on the fly. Our demo for this was simple – going in and making objects bright blue. We think it got the point across about the usefulness of the tool though.

About the author: David Harold

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David Harold is senior director for marketing communications at Imagination Technologies. David worked for several advertising and PR agencies promoting everything from fashion to valves before specialising in technology. David joined Imagination in 1998 and has been with the company though its rebranding from VideoLogic, its entry into the console and mobile markets, the launch of the Pure brand, and the launches of key products including Pure’s Evoke, Bug and Sensia, Caustic’s R2500 and R2100 ray tracing boards and Imagination’s Ensigma, Meta, PowerVR and Flow IPs.

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