But that’s only part of the story

We were delighted that at this year’s TSMC OIP event on September 17th in Santa Clara, Imagination received the prestigious 2015 Graphics Partner of the Year award. The award recognizes the work done by Imagination and TSMC in benchmarking performance and design flows to enable our mutual customers to get the best possible performance from our industry-leading PowerVR GPUs. The award was collected by Martin Ashton, EVP of our PowerVR Business Unit, from Dr. Cliff Hou, VP of R&D for TSMC.

Imagination TSMC OIP PowerVR awardMartin Ashton receives the award from Dr. Cliff Hou

TSMC selects the winners for the partner award based on customers’ feedback, the number of tape-outs and wafer shipment enabled by the IP, along with the strength of technical support offered by the company.

We’re proud receive the award – but its only one part of the much bigger story. TSMC and Imagination have been working ever more closely over the past few years to ensure that Imagination’s customers can benefit from our in-depth knowledge of TSMC’s technologies across all of our IP families. Thanks to this unique collaboration, TSMC and Imagination engineers have been working tirelessly implementing new libraries, design flows, running exhaustive characterisation and much more to ensure our IP extracts every last ounce of performance from TSMC’s processes and libraries.

Imagination, TSMC IP platforms - SoC IP (1)

The collaboration has grown over the years from a simple test chip exercise to multiple major strategic programmes. These not only enable us to develop optimised flows to accelerate the time to optimise our IP on TSMC’s processes, but also for us to combine our expertise to explore the capabilities of TSMC’s latest technologies. For example, we have undertaken several projects to use a wide range of Imagination’s IP in some of TSMC’s forthcoming process technologies, to help them ensure that the process is correctly tuned to deliver the best possible balance of performance, power consumption and silicon area compared to previous nodes.

Our latest project has involved using processors from each of Imagination’s PowerVR, Ensigma and MIPS IP families to implement complete subsystem designs. Increasingly, we see the challenges facing customers involve not only implementing the cores themselves to achieve the best PPA, but also how best to connect them to each other to optimise overall system performance. And that’s where Imagination’s unique breadth of IP portfolio comes in, providing a one-stop-shop where TSMC can work with Imagination’s engineers to integrate CPU, GPU, video, comms and more using one common organisation of support engineers. This enables us to work with TSMC to explore new solutions integrating technologies such as on-chip RF and other analog functions as well as jointly studying the realities of using specialised memory technologies such as Flash and HBM.

Imagination, TSMC IP platforms - SoC IP (7)

We believe increasingly that for many new markets such as IoT, wearables and automotive, customised SoCs will be key – but very few companies have the resources to do that all in-house. Our unique IP platform strategy will enable many companies to create their own SoCs at a fraction of the cost of using an in-house team. And thanks to our collaboration with TSMC across PowerVR, Ensigma and MIPS IP core families, we’re confident that we’ll be at the forefront of helping the next generation of industry leaders create the SoCs essential to their success.

For more news and announcements from Imagination, follow us on Twitter (@ImaginationPR) and stay tuned to our blog.

About the author: Tony King-Smith

Profile photo of Tony

Tony joined Imagination Technologies in 2006 and is the company's EVP of Marketing, responsible for all segment and technology marketing, communications, OEM relationships and ecosystems. He has extensive experience in product and segment marketing including many blue chip corporate relationships. Prior to Imagination, Tony held senior engineering and marketing positions with Panasonic, Hitachi (now Renesas), LSI Logic and INMOS.

View all posts by Tony King-Smith