Building on the OMAP™ 4 platform family’s technological achievements , Texas Instruments introduced today at Computex 2011 the power-efficient OMAP4470 applications processor, designed to deliver the perfect balance between processing power, graphics, display subsystem functionality and multilayered user interface (UI) composition.

TI says that the OMAP4470 processor is the first OMAP offering to leverage the POWERVR SGX544 and that combining the SGX544’s features with the sophisticated OMAP architecture enables TI customers to deliver a new set of applications to end-users, including DirectX-driven games and videos.

“Graphics processing is now at the very heart of the mobile computing experience, providing the gateway to an enriched experience of user interface, gaming, location services, web and media,” said Hossein Yassaie, CEO, Imagination Technologies. “Combining the OMAP 4 platform’s low-power, high-performance architecture with the extensive acceleration capabilities and API support of Imagination’s POWERVR SGX544 will enable experiences that will really make people sit up and take notice.”

Check out the full details here.

About the author: David Harold

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David Harold is senior director for marketing communications at Imagination Technologies. David worked for several advertising and PR agencies promoting everything from fashion to valves before specialising in technology. David joined Imagination in 1998 and has been with the company though its rebranding from VideoLogic, its entry into the console and mobile markets, the launch of the Pure brand, and the launches of key products including Pure’s Evoke, Bug and Sensia, Caustic’s R2500 and R2100 ray tracing boards and Imagination’s Ensigma, Meta, PowerVR and Flow IPs.

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