Windows 8 Demo at Computex 2011
Windows 8 Demo at Computex 2011

Today Microsoft previewed Windows 8 for the first time and With Imagination was lucky enough to be there, along with POWERVR licensees including Intel and Texas Instruments, for a technical demonstration that highlighted the new operating system’s ability to work across both x86 and ARM-based architectures.

Imagination is delivering graphics and video IP cores supporting the newest versions of Microsoft DirectX across x86 and ARM based SoCs (Systems on Chip) for the next version of Windows as well as on x86 Windows 7 PCs. Check out the full detail here.

As the Windows platform drives the convergence of desktop and consumer appliances, Imagination has seen growing demand for DirectX capabilities and its market proven DirectX compatible POWERVR graphics and video hardware IP (Intellectual Property) cores, which form a fundamental enabling technology for that convergence process.

Building on Imagination’s long and proven track record in the delivery of Windows Hardware Quality Labs (WHQL) production-ready software drivers, the company says that, as the demand for support of Microsoft DirectX multimedia services and APIs broadens across more markets, the ability to properly support DirectX is key, and Imagination is one of the only technology IP companies with direct experience of doing so.

Says Imagination’s VP marketing, Tony King-Smith: “We rarely stand up and shout about our skills, but in this case we think it’s important to highlight that Imagination is one of very few companies that has the experience of delivering DirectX for SoCs. DirectX is a sophisticated and advanced API which embraces a broad array of graphics, video and multimedia management functions and experience is vital to delivering the best in class DirectX solution that enables the best possible compatibility across all forms of DirectX content. We’ve spent more than 15 years honing our ability to deliver best in class DirectX for our graphics and video IP cores – and it is the rigour of overcoming such challenges that has made Imagination one of the world’s leading suppliers of DirectX solutions.”

About the author: David Harold

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David Harold is senior director for marketing communications at Imagination Technologies. David worked for several advertising and PR agencies promoting everything from fashion to valves before specialising in technology. David joined Imagination in 1998 and has been with the company though its rebranding from VideoLogic, its entry into the console and mobile markets, the launch of the Pure brand, and the launches of key products including Pure’s Evoke, Bug and Sensia, Caustic’s R2500 and R2100 ray tracing boards and Imagination’s Ensigma, Meta, PowerVR and Flow IPs.

View all posts by David Harold