We announced today that Imagination’s partners have now shipped over 400m devices, cumulatively, incorporating our multimedia SoC (System on Chip) IP cores. What’s more, we foresee the total addressable market (TAM) for SoCs incorporating mobile and embedded graphics and video acceleration engines will exceed 3 billion units per annum within five years.

Good news for us and good news for the industry as a whole.

Most categories of devices will ultimately need high performance, low power graphics and video for a broad range of applications including user interface, gaming, personal navigation, internet content and video telephony, as well as a growing range of high performance non-graphics related algorithms using general purpose graphics processor (GP-GPU) capabilities. 

We also updated on where we’ve got to with our current, and next-gen technologies for graphics. 

Over 70 SoCs incorporating POWERVR SGX graphics are in design or production today; and more than 10 SoCs utilizing multi-processor POWERVR SGX MP cores are currently in design or in silicon. Chips based on Imagination’s POWERVR Series5XT MP (multi-processor) graphics cores will be demonstrated in December 2010 at an Imagination event in Japan, delivering unprecedented levels of mobile graphics performance for use in next generation devices.

The next generation POWERVR Series6 graphics architecture, code named ‘Rogue’, will continue to drive the market by delivering the best industry metrics in performance per mm2 and performance per mW. This technology has already been selected by multiple tier one partners, with more engagements in the pipeline.

About the author: David Harold

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David Harold is senior director for marketing communications at Imagination Technologies. David worked for several advertising and PR agencies promoting everything from fashion to valves before specialising in technology. David joined Imagination in 1998 and has been with the company though its rebranding from VideoLogic, its entry into the console and mobile markets, the launch of the Pure brand, and the launches of key products including Pure’s Evoke, Bug and Sensia, Caustic’s R2500 and R2100 ray tracing boards and Imagination’s Ensigma, Meta, PowerVR and Flow IPs.

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