11th January 2001

Aristocrat Technologies to use PowerVR Technology in Casino Video Machines

Australian Company Leads Market for Video Machine Games of Chance


PowerVR Technologies – a division of Imagination Technologies – has today announced that Aristocrat Technologies, the leading edge provider of entertaining and rewarding ‘casino style’ games of chance, has unveiled a new generation of video slot machines based on PowerVR Series2 technology, developed by PowerVR Technologies and manufactured by NEC.

Aristocrat launched the new XCEED video gaming machines incorporating PowerVR technology to its New South Wales customers during October 2000. Aristocrat is the dominant supplier of gaming machines to Australia and New Zealand, and is the acknowledged world leader in video gaming product. Aristocrat pioneered the industry move to video technology and has mastered the art of producing slot machine games with player appeal second to none.

Gareth Phillips, General Manager Research and Development at Aristocrat Technologies said: Aristocrat is dedicated to designing and developing world-class software and to producing gaming solutions that consistently outperform that of the competition. PowerVR technology will help enable us to provide eye-catching and cutting-edge gaming solutions to our customers worldwide.

Aristocrat’s XCEED platform opens the door on a whole new era in gaming for us. It will allow for games to be specially designed that are more interesting and interactive for players, the challenge is no longer our technology it is our imagination,””; Mr Phillips said.

Says Hossein Yassaie, CEO, Imagination Technologies: The replacement of mechanical gaming machines with 3D technology is a significant step in the evolution of the gaming market and Aristocrat has pioneered this. Aristocrat’s innovative approach has deservedly made it a market leader and Imagination Technologies is delighted to be working with Aristocrat to bring our PowerVR technology into this exciting global market.

The gambling industry in the USA alone was worth $638.6 billion in 1997 and a Gallup poll released on 1 June 1999 confirmed that nearly two-thirds of Americans approve of legal gambling. Gaming machine revenue in the USA comprises over 70% of the revenue of casinos and so casino operators are continuously monitoring machine performance and focusing on advances in technology and entertainment value offered by new machines, systems and games.

PowerVR Technologies designs 2D and 3D graphics technologies for use across a wide variety of consumer platforms, such as games consoles, arcade machines and personal computers.

The unique PowerVR graphics technology is licensed by international partners including NEC and STMicroelectronics and is used in Sega’s latest video games console, Dreamcast; the Naomi and Naomi2 arcade systems, which are used in the majority of new arcade machines worldwide; by numerous PC add-in and OEM customers and in the next-generation of set-top-boxes.

The PowerVR approach to 3D graphics starts from the premise that taking a different algorithmic approach to 3D processing can eliminate all redundant processing and memory bottlenecks. This revolutionary approach keeps as much processing as possible on-chip, minimising costly accesses to off chip memory and improving performance. This unique technique of tile-based deferred texturing has been successfully patented worldwide.


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