11th January 2001

Coupled VPU and GPU technologies ideal for next-gen mobile multimedia applications says Imagination


MWC, Barcelona, Spain: GPUs will
increasingly be complemented by highly optimised VPUs (video processing units)
to deliver multiple streams of multi-standard HD video within a graphics-rich
application environment, taking the user experience to another level of
sophistication, quality and ease of use, says Imagination Technologies.

The latest in mobile video technologies is being demonstrated
by Imagination at MWC 2012 in Barcelona (February 27 – March 1, stand 1D45).

As consumer devices become more multimedia-rich,
support of multiple streams of video in the most bandwidth-efficient and
power-efficient manner is key to delivering next generation user experiences.
Imagination sees highly optimised integration of VPU and GPU as key to
delivering what consumers want, as without such optimisation far too much
system bandwidth and memory is lost with unnecessary data movement, buffering and
copying of video. Indeed, Imagination believes the most successful SoCs will be
those that optimise GPU and VPU as a tightly coupled unit.

Says Tony King-Smith, VP marketing, Imagination:
“Imagination’s video technologies, including PowerVR VXD decode and VXE encode
cores, have been deployed in over a quarter of a billion mobile devices to
date, ranging from netbooks to media devices, tablets and smartphones. The
growth in devices using Imagination’s video technologies is indicative of the
momentum which continues to build in the mobile and embedded market for new HD
video decode and encode technologies to enable internet video delivery, video
telephony, and the user generated content revolution.”

At MWC Imagination is debuting VXE384, the latest core
in its successful PowerVR VPU (video processor unit) IP family.  VXE384 is
a multi-standard, multi-stream video encoder, capable of all major HD and still
image standards. In addition VXE384 supports resolutions up to 4Kx2K@30fps.
VXE384 adds an input scaler, capable of downscaling the incoming video data and
enabling 4:2:2 input to 4:2:0 conversion. This is useful in a variety of
applications including, adaptive streaming, and simulcasting low resolution and
high resolution video. 

The VXE384 core also adds support for H.264 lossless
mode, which is useful for applications requiring the highest fidelity
transmission of video. 

Imagination’s PowerVR GPU and VPU technologies
continue to enable profound transformations in user experiences in an ever-broader
array of consumer and mobile products, resulting in consumers now expecting
these same user experiences on every device they use.

At MWC Imagination’s ecosystem partners will be
showing the latest applications in AR (augmented reality), combining both
Imagination’s graphics and video technology, on the Imagination stand (1D45).
Imagination is also presenting at the first MWC AR Forum in conjunction with
Khronos on February 27th.

New hardware including PowerVR video cores on display
at MWC will include Intel computing, tablet and smartphone platforms
incorporating PowerVR VXD video decode and VXE video encode technologies as well
as PowerVR SGX graphics.

Imagination’s HelloSoft VoLTE (voice over LTE) and
V.VoIP (video and voice over IP) technologies are expected to transform how
voice and video calls are made as IP replaces circuit-switched call
technologies. Imagination and its telecoms technology group HelloSoft continue
to expand its unique portfolio of VoLTE and V.VoIP voice and video SDKs,
delivering a consistent cross-platform carrier-grade experience across every
major mobile and consumer platform. Imagination is debuting the HelloSoft
Social Communicator, an integrated
HelloSoft V.VoIP (Voice and Video over IP) SDK for Social Networking Platforms
at MWC, 2012. (See separate release).

About Imagination Technologies
Imagination Technologies Group plc (LSE:IMG)
– a global leader in multimedia and communication technologies – creates and
licenses market-leading multimedia IP cores for graphics, video, and display
processing, multi-threaded embedded processing/DSP cores and multi-standard
communications and connectivity processors. These silicon intellectual property
(IP) solutions for systems-on-chip (SoC) are complemented by platform level IP
and services, a strong array of software tools and drivers and extensive
developer and middleware ecosystems. Target markets includemobile
phone, handheld multimedia, home consumer entertainment, mobile and low-power
computing, and in-car electronics.Its licensees include many of the
leading semiconductor and consumer electronics companies. Imagination has
corporate headquarters in the United Kingdom, with sales and R&D offices
worldwide. See: www.imgtec.com.


All Press Releases