11th January 2001

Four New PURE Radios Receive Energy Saving Recommended Accreditations

Fourteen PURE Radios now Recommended by Energy Saving Trust


London, UK, 19th October 2009: PURE, the world’s leading radio maker is pleased to announce during Energy Saving Week that it has received four further Energy Saving Recommended (ESR) accreditations for its radios.

The latest products to receive endorsement from the Energy Saving Trust are the new Chronos CD Series II; Chronos iDock Series II; Elan II and Siesta iDock. Move; EVOKE-1S; Siesta; Chronos II; TEMPUS-1S; ONE Mini; ONE Classic; ONE Elite; EVOKE Mio and EVOKE-2S have already received ESR accreditations. This now means that the majority of PURE’s range has been accredited by the Energy Saving Trust.

Products endorsed by the scheme have to satisfy an Independent Endorsement Panel of experts, and have to meet strict energy efficiency criteria which means they are not only better for the environment but are also cheaper to run.

Tamara Mauro, spokesperson for the Energy Saving Trust, said: “”The Energy Saving Recommended logo is a widely recognised benchmark for excellence in energy efficiency and highlights the most energy efficient products in the marketplace. We urge other manufacturers to follow PURE’s lead and get their products accredited in order to give consumers more energy efficient options.””

All fourteen radios endorsed by the Energy Saving Trust are part of EcoPlus™, a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

All PURE radios endorsed by ESR will feature a special Energy Saving Recommended logo on their packaging and promotional material.

PURE radios also conform to the RoHS (Restriction of Hazardous Substances) standard. PURE supports the WEEE directive to reduce electrical waste.

For more information visit www.pure.com/ecoplus or call 0845 1489001.

About the Energy Saving Trust
The Energy Saving Trust is one of the UK’s leading organisations set up to mitigate the damaging effects of climate change. It aims to cut carbon dioxide emissions – the main greenhouse gas causing climate change – by promoting the sustainable and efficient use of energy. It is the independent organisation providing advice for people to help reduce their energy use and acts as a bridge between government, consumers, trade, businesses, local authorities and the energy market. It provides impartial information and advice and has a network of advice centres in the UK specifically designed to help consumers take action to save energy. For further advice, contact the Energy Saving Trust’s network of advice centres, which offer consumers advice and information on energy efficiency. For details of your nearest centre, contact 0800 512012 or visit www.energysavingtrust.org.uk.

About the Energy Saving Recommended scheme
Run by the Energy Saving Trust, Energy Saving Recommended (ESR) is an endorsement scheme that identifies the most energy efficient products on the market. Launched in 2000, our objective is to endorse the top 20 per cent of energy efficient products so they become easily identifiable to consumers. To gain certification a product or service must meet with a strict set of criteria, independently set and updated annually.

There are now around 3000 ESR products from over 130 manufacturers, available over 70 retailers – these include multiple, independent and online retailers.

About PURE

PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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