11th January 2001

HBH Woolacotts Win Grand Prize in PURE Eco Reward Campaign

'Less than a Light Bulb' Increases Sales for Independent Retailers


London, UK 25th February 2010: Ian Littlewood, a Sales Advisor at HBH Woolacotts in Cornwall, has won the grand prize of a luxury eco-holiday worth £2,000 in PURE’s ‘Less than a Light Bulb’* retailer reward campaign.

During the campaign period (June – Dec 2009), independent retailers saw an upturn in sales of PURE portable Energy Saving Trust radios by almost 25%. The portable digital radio market also increased by 6% in the independent channel in the same period and PURE’s ‘Less than a Light Bulb’ campaign can be seen as a major contributory factor**.

Chris Hemmerle, director of HBH Woolacotts said: “”PURE’s ‘Less than a Light Bulb’ campaign worked really well for us; the in-store POS helped focus attention on the products while the holiday promotion for the staff helped to increase sales. Ian was certainly very happy to have won the grand prize! The campaign also helped raise awareness of energy saving products which in turn boosted attachment rates with ChargePAK sales””.

Says Colin Crawford, PURE’s marketing director: “”Independent retailers are best placed to advise customers about the benefits of energy saving products and our ‘Less than a Light Bulb’ campaign for independent retailers shows that focusing on this can help boost sales as well as create opportunities for incremental sales of accessories such as ChargePAK.””

The monthly prizes in the ‘Less than a Light Bulb’ campaign were won by:

Thomas Waddington of Michael R Peters in Bedford; Angela Ford of HBH Woolacotts in Holsworthy, Devon; Lynda Pennells of Wadley in Bicester; Steven Patterson of EH Services in Belfast; Sarah Spedding of RL Brooks Ltd in Whitehaven, Cumbria; Stella Swan of Around Sound in Leicester and Andrew O’Gorman of O’Gormans Ltd, Bicester.

PURE’s Less than a Light Bulb campaign ran from June until December 2009 and encouraged sales of its Energy Saving Trust accredited radios by giving away a monthly tailor-made eco-holiday prize to participating dealers each month followed by a grand prize at the end of the year. A consumer promotion was also available, exclusively at independent dealerships who signed up to the incentive, offering consumers purchasing an Energy Saving Recommended PURE radio a chance to win a luxury eco-holiday.

PURE has received fourteen Energy Saving Recommended (ESR) accreditations for its radios including Move; EVOKE-1S; Siesta; Chronos II; Chronos iDock II; Chronos CD II; Siesta iDock; Sirocco 150; Elan II; TEMPUS-1S; ONE Mini; ONE Classic; ONE Elite; EVOKE Mio and EVOKE-2S.

All fourteen radios endorsed by the Energy Saving Trust are part of EcoPlus™, PURE’s green initiative as is PURE’s entire product range. EcoPlus™ stands for reduced power consumption, packaging materials from recycled and sustainable sources and components selected to minimise their environmental impact.

For more information, please visit www.pure.com/energysaving.

Editor’s Notes
*Running four Energy Saving Recommended radios uses less electricity than one low energy light bulb on for the same time. A PURE Energy Saving Trust accredited digital radio consumes less than 3.5W of electricity in ‘on’ mode – which with three hours of listening a day (and turned off the rest of the time) would cost 60p a year on the average energy tariff; a typical low energy bulb consumes around 13-18W, which would cost £2.10 – £2.90 a year to run for the same number of hours a day on same the average energy tariff. A typical 13-18W energy saving light bulb is equivalent to a 60W incandescent (‘traditional’) bulb. ‘Average’ energy tariff is a price of 13.95p/kWh of electricity (as at Sept 2008).

**Source: GFK – (periods compared – June-Dec 2008 and June-Dec 2009)

About the Energy Saving Trust
The Energy Saving Trust is one of the UK’s leading organisations set up to mitigate the damaging effects of climate change. It aims to cut carbon dioxide emissions – the main greenhouse gas causing climate change – by promoting the sustainable and efficient use of energy. It is the independent organisation providing advice for people to help reduce their energy use and acts as a bridge between government, consumers, trade, businesses, local authorities and the energy market. It provides impartial information and advice and has a network of advice centres in the UK specifically designed to help consumers take action to save energy. For further advice, contact the Energy Saving Trust’s network of advice centres, which offer consumers advice and information on energy efficiency. For details of your nearest centre, contact 0800 512012 or visit www.energysavingtrust.org.uk.

About the Energy Saving Recommended scheme
Run by the Energy Saving Trust, Energy Saving Recommended (ESR) is an endorsement scheme that identifies the most energy efficient products on the market. Launched in 2000, our objective is to endorse the top 20 per cent of energy efficient products so they become easily identifiable to consumers. To gain certification a product or service must meet with a strict set of criteria, independently set and updated annually.

There are now around 3000 ESR products from over 130 manufacturers, available over 70 retailers – these include multiple, independent and online retailers.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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