27th October 2009

Imagination and NAVTEQ enter agreement to stimulate developer adoption of 3D graphics in navigation and location-based services (LBS)

Imagination sponsors special recognition award in NAVTEQ Global LBS Challenge® and showcases past finalist, Kishonti, and their NaviGenie 3D Mobile Navigation Framework at SEE 2009


Imagination Technologies, a leading multimedia chip technologies
company, has teamed up with NAVTEQ, the leading global provider of digital map,
traffic and location data for in-vehicle, portable, wireless and enterprise
solutions, to drive innovation in graphics for location-based services (LBS). Imagination
and NAVTEQ Network for Developers™ (NN4D.com) aim to stimulate increased
developer adoption by providing technical documentation and resources for how
to build advanced LBS applications for wireless devices with smoothly rendered
3D mapping and navigation features. NAVTEQ® maps and visual location content
such as 3D landmarks can be incorporated by developers into mobile applications
enhanced through Imagination’s 3D graphics acceleration technology and using the
standard OpenGL® ES application programming interface (API).

As part of the agreement,
Imagination Technologies will be a Global Award Sponsor of the 2010 NAVTEQ
Global LBS Challenge® and nominate their choice for the “”Most Innovative Use of
Graphics”” from the finalists for each of the five (5) regions: EMEA, North America, South America, India and
APAC. One overall winner in the category will be flown
to the UK for two days of intensive support, training and fun with Imagination
engineers.  The winner of the
recognition award in the EMEA region will be showcased on Imagination’s stand
at Mobile World Congress 2010 in Barcelona.

First launched in 2003, the NAVTEQ Global LBS Challenge
is a world-wide competition conducted by NN4D, daring
application developers around
the world to build innovative location-based services (LBS) using dynamic positioning
technology and NAVTEQ maps. The Global LBS Challenge has become the premier LBS
developer competition and a global symbol of LBS innovation and opportunity. This
year’s global prize pool is currently at a record $8.2 million US.

Marc Naddell,
vice president, partner & developer programs, NAVTEQ, says: “”We expect to
see an exciting array of innovative 3D-enabled applications in this year’s Global
LBS Challenge, many utilizing Imagination’s POWERVR graphics technologies. We are
impressed with the increasing range of 3D graphics accelerated devices coming
to market – many powered by POWERVR. We are delighted to be working closely
with Imagination to jointly provide the support needed by LBS application
developers through our ecosystem programmes, and look forward to having
Imagination on-board as a Global LBS Challenge sponsor.””

Tony King-Smith,
VP marketing, Imagination Technologies says:  “”Through our POWERVR Insider
ecosystem Imagination has always sought to encourage and reward innovation in
embedded and mobile graphics. Working closely with NAVTEQ Network for Developers and
becoming an award sponsor of the Global LBS Challenge is a natural extension of
this goal, bringing all the resources our developers need. Through our
relationship with NAVTEQ, we intend to ensure that they have all the tools they
need to drive LBS innovation to new levels.””

Showcasing one
of the best samples of smooth 3D graphics and map rendering, the NaviGenie 3D Mobile Navigation Framework from Kishonti
Informatics, a runner-up in the 2009 NAVTEQ Global LBS Challenge EMEA region, will be on display on Imagination’s booth (#14) at the Symbian Exchange &
Exposition (SEE) 2009 at London’s Earl’s Court 2 on October 27-28th,
running on the new Samsung i8910 HD smartphone.

Kishonti’s NaviGenie is an
award-winning, highly optimized 3D mobile navigation framework with real-time
streaming, fully-textured 3D maps delivered to mass-market handsets using
minimal bandwidth. The ultra portable NaviGenie 3D navigation client enables
mobile users to enjoy a high performance 3D navigation experience on Symbian
and other mobile platforms. NaviGenie is available to developers as middleware,
enabling them to integrate its capabilities into a wide range of end-user
applications.

Says Laszlo
Kishonti, GM, Kishonti Informatics: “”Kishonti and Imagination have worked together
over a number of years through our GLBenchmark activities. Imagination’s
developer support has been invaluable in helping us create and optimise
NaviGenie, and we are delighted to be a part of Imagination’s showcase at SEE
2009. We are also grateful to NAVTEQ for their continued support throughout and
after our participation in the Global LBS Challenge. Working with Imagination
and NAVTEQ – the market leader in graphics acceleration technology and the
leading global provider of digital map data and location content respectively –
has given us new and exciting opportunities to advance the end-user experience
on mobile phones.””

About NAVTEQ Network for Developers

NAVTEQ Network
for Developers™ (NN4D) is a dynamic web portal and global community that provides
developers and business partners with the technical and business support needed
to build, showcase and launch the most innovative location-enabled solutions.
The NN4D includes resources such as mapping APIs, LBS content, point of
interest data, routing information as well as geospatial platforms and tools
from NAVTEQ and its partners. Members can rely on NN4D when creating GPS-based
applications for the web, mobile phones, GIS and portable navigation devices
that employ traffic, navigation, location content and location-based
advertising for enterprise and consumer use. Connect with the people, tools and
resources you need to build and market your location-enabled products by
joining today at www.NN4D.com/joindevelopers.

About the NAVTEQ Global LBS Challenge

First launched
in 2003, the NAVTEQ Global LBS Challenge is a world-wide competition conducted
by NAVTEQ Network for Developers™ (NN4D), daring application developers around
the world to build innovative location-based services (LBS) using dynamic positioning
technology and NAVTEQ® maps. Integrating the accuracy and richness of NAVTEQ
digital map data and LBS content facilitates the timely evolution of the next
wave of location-aware applications. The Global LBS Challenge has become the
premier event in the LBS industry for shining the spotlight on global LBS
innovation and opportunity. Over 32% of the finalists from the past six years
have gone on to receive venture capital funding or launch
commercially-distributed applications. For more information on this year’s
competition, go to www.LBSChallenge.com.

About NAVTEQ

NAVTEQ is the
leading global provider of digital map, traffic and location data that enables
navigation and location-based platforms around the world. NAVTEQ supplies
comprehensive digital map information to power automotive navigation systems,
portable and wireless devices, Internet-based mapping applications and government
and business solutions. The Chicago-based company was founded in 1985 and has
approximately 4,400 employees located in 192 offices and in 43 countries.

NAVTEQ, NAVTEQ
Network for Developers and Global LBS Challenge are trademarks of NAVTEQ in the
U.S. and other countries. All rights reserved.

About Imagination Technologies

Imagination
Technologies Group plc (LSE:IMG) – a global leader in multimedia and
communication silicon technologies – creates and licenses market-leading
processor cores for graphics, video, multi-threaded embedded processing/DSP and
multi-standard communications applications. These silicon intellectual property
(IP) solutions for systems-on-chip (SoC) are complemented by strong array
of software tools and drivers as well as extensive developer and
middleware ecosystems. Target markets includemobile phone, handheld multimedia, home consumer entertainment,
mobile and low-power computing, and in-car electronics.Its licensees include many of the leading semiconductor
and consumer electronics companies. Imagination has corporate headquarters in
the United Kingdom, with sales and R&D offices worldwide. See: www.imgtec.com.


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