21st February 2001

Imagination Technologies and ARM Announce New Graphics Processor Technology for Mobile Computing and Communications


NICE, France Feb. 21, 2001 Imagination Technologies (LSE:IMG), the leading provider of human computer interface intellectual property (IP), and ARM [(LSE:ARM); (Nasdaq:ARMHY)], the industry’s leading supplier of 16/32-bit embedded RISC microprocessor solutions, today announced the PowerVR MBX core for mobile graphics applications. PowerVR MBX is designed for integration alongside ARM microprocessor cores and will enable the migration of modern 3D and video graphics content to mobile platforms.

ARM and Imagination Technologies expect that the PowerVR MBX technology, which will be available for licensing from ARM, will become the leading graphics solution for next generation mobile computing and communication devices. A companion vertex geometry processor (VGP) is also available for transform and lighting (T&L) operations.

“”We are targeting a diverse range of mobile appliances with this innovative new IP core and negotiations are in progress with potential major customers,”” said John Metcalfe, VP Business Development, PowerVR Technologies. “”The PowerVR MBX has remarkable competitive strengths with all the inherent benefits of PowerVR, including low memory bandwidth requirements, exceptional performance and quality and low-power demands.””

Steve Evans, VP Business Segment Marketing, ARM, said: “”With an industry-leading ARM core and PowerVR MBX solution, it will soon be possible for a mobile device to play games with all the features of the latest PC and console titles. Whether for mobile or consumer entertainment markets, a key goal for the technology is to bring the rich but complex world of 3D graphics to cost-effective SoC devices, to enable the use of advanced graphics in high-volume markets where system cost is a key parameter.””

“”This is an outstanding technology for advanced mobile gaming and will expand the range of possibilities for entertainment business and network community enabling state-of-the-art mobile content,”” said Hideki Sato, Representative Director and VP of Sega Corporation.

“”;PowerVR MBX will enable us to expand and enhance our range of content for mobile devices to include rich and visually stimulating games. Rage will be able to leverage our expertise in developing for cutting edge game platforms, and together with PowerVR bring games to the mass market,””; says Colin Bell, Online Director, Rage1.

Ian Baverstock, Business Development Director, KUJU Entertainment Ltd2: “”We welcome this quantum leap in the development of mobile graphics processor technology. The ability to offer users compelling 3D experiences on the largest growth platform for gaming will dramatically accelerate the transition of interactive entertainment from specialist hardware to pervasive personal mobile electronics.””

PowerVR MBX features 3D, 2D and video graphics processing in a small area (6mm2 of silicon in a SoC solution3), with exceptionally low-power consumption (70mW3). It maintains all of PowerVR’s features and advanced capabilities, which will allow content migration from existing platforms to new generation mobile devices. Because PowerVR’s processing architecture minimizes external memory bandwidth requirements it is ideal for use in System on Chip (SoC) solutions integrated alongside an ARM microprocessor and a single unified memory architecture.


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