12th February 2007

Imagination Technologies and Software Partners Show Advanced Mobile Multimedia Applications at 3GSM 2007


3GSM, Barcelona, February 12th 2007: Imagination Technologies – a leader in mobile multimedia technologies – and partners from its PowerVR Insider ecosystem programme are demonstrating the latest advancements in content for mobile gaming, UI, entertainment and navigation in the next generation of mobile multimedia at 3GSM 2007.

Imagination Technologies stand features demonstrations from leading software developers who are enabling next generation graphical mobile content, including: Acrodea, Aspyr Media, Digital Legends, Futuremark, Firemint, Great Ape Software, Ideaworks3D, Kishonti, NetDimension, Notorious Solutions, Omegame, Polarbit, TAO Group, TAT, Vizrt and Warelex.

Imagination Technologies offers a comprehensive array of licensable Intellectual Property (IP) targeted towards System-on-Chip (SoC) semiconductor devices for mobile multimedia applications such as: smart and feature phones; multimedia computers; mobile TV; personal media players; and ultra-mobile PCs (UPMC).

The PowerVR Insider ecosystem programme provides comprehensive support for developers, publishers and middleware developers and extensive co-marketing opportunities for OEMs, ODMs, content developers and semiconductor companies. See: www.powervrinsider.com

“”;It is exciting that Imagination Technologies, with such experience in 3D, has focused so intently on the mobile market. With technologies like PowerVR shipping in volume, and in conjunction with our Airplay game development SDK, we can bring new levels of art and realism to the mobile market in titles like System Rush: Evolution,””; says Ideaworks3D! CEO, Alex Caccia

Says Unai Landa, Handheld Technology Director, Digital Legends Entertainment: “”;Digital Legends Entertainment specializes in multi-platform titles which employ the latest in cutting edge technology advanced graphics. With a feature set comparable to PC or console graphics, PowerVR is a natural fit with our aims.””;

“”;PowerVR defines what mobile 3D gaming can achieve, offering the highest performance and feature set in the mobile market. We are exploiting this in the development of a unique, highly optimized game engine for mobile devices which we are demonstrating running PowerVR based flight simulation games with PC-like visuals and special effects on PocketPC and Symbian devices,””; says Dennis Bolgov, CEO, Warelex LLC.

“”;The relationship with Imagination is strategically very important to Tao because of the quality of its IP combined with Imagination’s increasing and significant penetration across mobile and other devices,””; says Francis Charig, CEO, Tao Group.

Marko Arh-Tadic, CEO of Notorious Solutions, says: “”;Notorious Solutions is very excited to be working with Imagination Technologies and PowerVR. We believe that our consumers should be excited too, because with new titles created using our Mobex3D general purpose 3D framework, they will benefit from unparalleled quality graphics provided by the Mobex3D Engine. Quality backed up by the fast-processing PowerVR MBX chip to create a unique combination of high frame rate and simply stunning visuals.””;

“”;The graphics possibilities offered by PowerVR enable us to reach more platforms with optimized, real time 3D content, enabling the display of personalized high-quality graphic and video content in real time,”” says Petter Ole Jakobsen, CTO of Vizrt. “”Viz|Multi Platform Suite is a major breakthrough for content owners, such as broadcasters or sports leagues, as their existing content creation and production workflows remain unchanged, but the content created is now available for cross-platform distribution in the optimal quality.””;

Says Toru Hayashi, CEO & President, NetDimension: “”;PowerVR’s industry leading 3D capabilities enable users of MatrixEngine, our innovative 3D authoring solution, to apply the full breadth of their creativity to produce graphical applications for mobile terminals and navigation systems that will define an exciting new era of user experience.””;

“”;Imagination Technologies has done a tremendous work in bringing about a revolution in mobile graphics,””; says Sebastien Kohn, Sales & Marketing Director, Omegame. “”Using our Menus Master UI authoring toolchain and PowerVR together it is possible to create sights that will excite mobile users and take user interfaces to a new, higher level.””

Says Charlotta Falvin, CEO, TAT: “”;With a new generation of handheld graphics potentially being able to reach a huge potential market, it is important that content and user interfaces now create the ‘wow’ factor that draws users in. TAT’s mobile UI technology platform, TAT Cascades, has transformed the way user interface design and graphics can be implemented on a wide range of mobile devices – pushing the limits for mobile user interfaces with added ‘wow’ from PowerVR.””;

“”;Acrodea is pleased to participate at Imagination Technology booth at 3GSM 2007, showing our support for its graphics solutions. Through our partnership, we enable mobile devices to offer enhanced user experiences, focusing on graphics performance and user interface, Acrodea commits to continue its support,””; said Yoshio Kuniyoshi, CTO Acrodea.

Petri Talala, Vice President, Mobile Business, Futuremark Corporation, a world leading provider of system performance analysis software and services, says: “”;Futuremark’s Mobile Benchmarks for OpenVG and OpenGL ES 2.0 are the measure of advanced mobile graphics capability. We are pleased that Imagination Technologies is showing our OpenGLES 2.0 content as a demonstration of its PowerVR SGX technology.””;

“”;As a benchmarking company we target platform neutrality and compatibility foremost. It’s exciting to see the same wide range of support from PowerVR solutions, which are not only compatible but are also high performance solutions,””; says Laszlo Kishonti, General Manager of Kishonti Informatics, a global leader in mobile performance benchmarking. Kishonti’s JBenchmark and GLBenchmark measurement tools support all major 3D APIs and all major platforms and have been successfully tested on hundreds of different devices.

Editors Notes
Airplay is a trademark of Ideaworks3D, Ltd; System Rush is a trademark of Nokia Corporation. All other trademarks are the property of their respective rights holders.

About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and offices in the US, Japan, Korea ad Taiwan and is publicly traded on the London Stock Exchange (FTSE:IMG).


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