19th September 2006

Imagination Technologies Appoints New General Manager For Pure Digital Division


Imagination Technologies has today announced the appointment of Paul Smith as General Manager of its PURE Digital division, which has recently become the UK’s number one manufacturer of portable radios.

Since 2002, PURE has dominated the UK DAB digital radio market but has trailed in the overall combined analogue and digital markets. With the introduction of new advanced and entry-level models and the decline of traditional analogue sales, PURE moved into the top spot for the first time in May 2006, and has held that position in June and July*. Almost a third of the value of all portable radios, both analogue and digital, is now generated from radios made by PURE Digital.

Smith has been with the company since 1993 and has most recently held the role of Director of Sales & Operations at PURE Digital.

Says Hossein Yassaie, CEO of Imagination Technologies, PURE’s parent company: “”;Paul Smith has shown a long term commitment to PURE and has played a key role in the development of the business from its inception to becoming the market leader. I have every confidence that with Paul’s drive PURE will continue to expand both at home in the UK and in export markets.””;

Says Smith: “”;With Imagination’s technology inside, PURE has grown to become the consumer’s choice for radio in the UK in the space of just four years. I’m excited about the prospect of building on the achievements of the exceptional team here at PURE and continuing the expansion of our overseas business, which now accounts for 10% of our sales, as well as leading PURE into new market areas and consolidating our position in the digital radio market.””;

PURE’s commitment to developing award-winning consumer products, has seen it overtake more traditional radio manufacturers and establish its products as contemporary radio icons. A combination of world class technology, fresh designs, clear insight into the UK radio market and a drive to succeed have made PURE, a British company with British engineering, into the #1 DAB radio manufacturer in the world, as well as the #1 portable radio manufacturer in the UK.

Concludes Yassaie: “”;We expect the list of PURE’s considerable achievements to grow as it introduces ever more innovative and expertly engineered products to market. It is very satisfying to demonstrate that UK-based companies can not only lead the world in terms of technology, but also make that technology a major commercial success.””;

About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG).

About PURE Digital
PURE Digital is the world’s leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world’s most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination technologies Group PLC.


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