12th February 2007

Imagination Technologies Demonstrates ‘One Seg’ on its Multi-Standard Mobile TV IP Platform at 3GSM

Now a single receiver supports DVB-H, T-DMB and ‘One Seg’ ISDB-T with industry leading performance


3GSM, Barcelona, February 12th 2007: Imagination Technologies – a leader in mobile multimedia technologies – has extended the support of its multi-standard mobile TV receiver platform to include the Japanese ‘One Seg’ mobile TV standard and is demonstrating this technology in action at 3GSM 2007 in Barcelona.

Imagination’s mobile TV receiver technology is being shown receiving the three main mobile TV standards – DVB-H, T-DMB and, for the first time, ‘One Seg’ ISDB-T.

Says David McBrien, VP of Sales, Imagination Technologies: “”Now a single compact and low-power receiver can support all key standards, and all within the silicon area of a typical ‘DVB-H only’ solution. Importantly, we meet and exceed performance measures, including the MBRAI parameters for DVB-H, with a substantial margin and offer industry leading Doppler performance. On top of that the technology has the capability to support emerging standards in the future.””

Market indicators suggest that each of the standards will succeed in different geographical areas, highlighting the requirement for multi-standard mobile TV solutions. Imagination’s platform enables mobile TV devices to roam between countries with different standards and provide multiple-standard support in the same country. A unified service list can be presented to the user, even where services may be using different standards.

Continues McBrien: “”Imagination is delivering leading performance in the smallest die size. We challenge any fixed function design to match the efficiency of our multi-standard solution, which really does offer the best of all worlds in terms of balancing functionality, performance and size.””

Already deployed in high-volume handsets in Asia and Europe Imagination Technologies’ mobile TV receiver IP platform has been licensed by several semiconductor partners.

This multi-standard capability, developed using a novel balance of programmability and configurability, comes at no silicon area penalty compared to typical single-standard DVB-H demodulation solutions in the market, while providing leading levels of performance in all critical parameters including sensitivity, channel selectivity and Doppler. Other standards are supported too, to create a platform with the widest range of multi-standard support for mobile TV available today. These include Enhanced Packet Mode DAB and DAB-IP as well as DAB and FM radio. Support for other regional standards is in development.

Imagination Technologies’ mobile TV IP platform is highly-integrated, delivering full baseband receiver functionality in a pre-verified subsystem, and has been proven both in shipping silicon and FPGA. The ability to support current key standards and to add support for new standards in the future, at no silicon penalty, makes this solution the obvious choice for manufacturers wanting to reduce the number of different chips required to target the world mobile TV market.

The IP platform is unique in enabling multiple mobile TV reception standards on a single device whilst being very competitive on power dissipation. With low system power requirements the IP platform provides the foundation of a highly-integrated mobile TV solution, reducing cost, design risk and time-to-market.

Built around Imagination’s UCC (Universal Communications Core) signal processing technology, specifically developed for PHY layer demodulation, Imagination Technologies’ mobile TV IP platform also integrates Imagination’s META MTX embedded controller for real-time system housekeeping, as well as a DVB-H Link Layer engine and a flexible DMA engine.

Imagination Technologies also supplies a range of mobile video decoders and encoders for mobile TV and video applications including the newly announced PowerVR VXE 250 and PowerVR VXD 330 as well as the currently shipping PowerVR VXD 370. These support a wide range of standards including MPEG-2, MPEG-4, VC-1/WMV9, H.263 and H.264 video streams, at resolutions programmable up to HD, offloading the most costly stages in video processing from the CPU. This technology family enables mobile video that matches DVD for quality while requiring low-power consumption for long battery life on mobile video players.

About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and offices in the US, Japan, Korea ad Taiwan and is publicly traded on the London Stock Exchange (FTSE:IMG).


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