16th November 2005

Imagination Technologies Launches PowerVR VXD370 High-definition video decoder IP Core

"HD-Video Core is Supported by Wide Range of Image Enhancement IP Launched at Embedded Technology 2005"


Tokyo, Japan, 16th November 2005: Imagination Technologies, a leader in system-on-chip intellectual property (SoC IP), announces the immediate availability of the PowerVR VXD370 HD-video core. PowerVR VXD370 is a multi-standard high definition video decoder core enabling HD-DVD / Blu-ray decode and HD-Broadcast reception with maximised video-quality. Imagination provides a full range of technologies for HD-video applications. These technologies are going to be the battle ground for impressing customers with the next wave of HD screens.

PowerVR VXD370 supports up to 1080i/1080p and 2048×1024 resolutions and may be configured to support either single streams or up to four multiple streams. The decoder supports the wide range of decode standards including: H.264 (to High Profile), WMV9 (to Main profile), VC1 (to Advanced profile), MPEG-2 (Main profile), MPEG-4 (to Advanced simple profile), and JPEG. VXD370 can be configured with any subset of these standards, enabling effective management of codec royalty costs.

Says David McBrien, VP business development, Imagination Technologies: “”PowerVR VXD370 goes from video stream reception, through decode, to produce the final picture without the requirement for any processing workload on the host processor other than frame buffer management and basic housekeeping. With the broadest range of supported standards, a small silicon area and comprehensive supporting IP for image enhancement or HDTV baseband VXD370 is the prime choice for HDTV silicon devices.””

Imagination Technologies provides a comprehensive range of HDTV image technologies. Its Display IP includes scalable display pipelines supporting PIP, overlay, advanced de-interlacing and image enhancement enabled by IP including the PowerVR TVE digital TV encoder, the PowerVR PDP pixel display pipeline family and the PowerVR IEP Image Enhancement Processor. VXD370 can be combined with Imagination Technologies’ encode IP to create a highly integrated and effective HD-codec solution.

PowerVR VXD370 is also suitable for handheld video devices, such as personal media players, where its advanced block and register level clock gating implementation and small silicon area ensure low power consumption. The design has been optimised to further reduce power by enhancing the ratio of the design that can benefit from register level clock gating.

Advanced error recovery is enabled with logic to increase resilience to errors on reception of a corrupted bit-stream. A micro-controller within the stream manager enables high level error recovery while low level activity monitors quickly detect and lock up error conditions.

The PowerVR VXD370 design is available as a soft IP macro coded in VHDL with full documentation, Synopsys Design Compiler scripts and VHDL simulation test benches. The core is synthesizable at a minimum of 150 MHz in 0.13 um process.

World standard’ Digital TV
Imagination Technologies can provide end-to-end HDTV IP. The comprehensive TV platform from Imagination Technologies enables extremely rapid time-to-market for multi-standard SoCs targeting HD and flatpanel TVs.

Imagination Technologies’ Universal Communications Coprocessor (UCC), a Software Defined Radio (SDR) platform which is dominant in digital radio implementations, makes a single television capable of receiving terrestrial, cable and even WLAN transmissions cost effective for television set manufacturers.

The META multi-threaded core enables an efficient system solution covering all the embedded processing requirements in a digital TV application. This includes the audio processing via the high performance DSP capability of META. The core also enables the TV’s general purpose functions, such as, user interface, protocol stack and operating system.


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