13th February 2006

Imagination Technologies shows first demonstration of multi-standard mobile tv solution at 3GSM


Imagination Technologies, a leader in system-on-chip intellectual property (SoC IP), is demonstrating, for the first time, a market-leading silicon based reference platform for multi-standard mobile TV on the company’s stand at the 3GSM World Congress 2006 in Barcelona, Spain from 13-16 February 2006.

Digital modulation technologies such as DVB-H, T-DMB, Enhanced Packet Mode DAB, and “”One Seg”” ISDB-T enable suitably equipped phone handsets to receive mobile TV broadcasts. Each of the standards is likely to succeed in different geographical areas. Imagination Technologies’ platform is unique in enabling multiple Mobile TV reception standards on a single device.

Imagination Technologies Mobile TV technology is:

  • Already deployed in devices in Asia by Samsung
  • Multi-standard, enabling devices that allow multiple standard support in the same country and can roam between countries with different standards
  • Highly-integrated, delivering full baseband receiver functionality in a pre-verified subsystem
  • Low power consumption multi-standard capability at no power penalty

Imagination has announced Kurosawa, the latest member of its Mobile TV IP Platform Family, which extends the standards supported to the “”One Seg”” Japanese terrestrial mobile TV standard. Imagination has previously announced the immediate availability of its Vigo IP platform, the first multi-standard mobile TV platform supporting DVB-H, Enhanced Packet Mode DAB and T-DMB.

Kurosawa is a licensable demodulation platform for Mobile TV with multi-standard support for single-segment ISDB-T, DVB-H, Enhanced Packet Mode DAB and T-DMB. With low system power requirements Kurosawa provides the foundation of a highly-integrated mobile TV solution, reducing cost, design risk and time-to-market. Kurosawa IP platform deliverables will be available to lead licensing partners later this quarter.

Imagination Technologies has already proven the capabilities of its market-leading technologies for digital radio and television and is now offering solutions for Mobile TV standards. Combining multiple mobile TV standards in a single platform is the logical step, allowing manufacturers to target a world market and end users to roam internationally. Imagination expects high-quality mobile video to become as much a part of daily life as mobile audio and communications are today.

Says David McBrien, VP Business Development, Imagination Technologies: “”;Consumers will increasingly use mobile devices to access live entertainment and information. However, video takes ten times as much bandwidth as voice so current networks can’t support high-quality multimedia and information delivery in a cost effective way. New broadcast standards, and receiver technologies like ours, will open this significant opportunity for exploitation.””;

Built around Imagination’s UCC Mobile (Universal Communications Coprocessor) signal processor, which provides PHY layer demodulation, the Kurosawa platform also integrates hardware to support the DVB-H Link Layer and an MTX embedded controller for system housekeeping.

Mobile Video Decode and Encode Technologies
Imagination Technologies also supplies a range of mobile video decoders and encoders supporting a wide range of standards including MPEG-2, MPEG-4, VC-1/WMV9, H.263 and H.264 video streams, at resolutions programmable up to HD, offloading the most costly stages in video processing from the CPU. This technology family enables mobile video that matches DVD for quality while requiring low-power consumption for long battery life on mobile video players..

About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG).


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