12th February 2007

Imagination Technologies Shows PowerVR Multi-Standard Video Technologies at 3GSM 2007

Announces New SD Encode & Decode Cores


3GSM, Barcelona, February 12th 2007: Imagination Technologies a leader in mobile multimedia technologies is demonstrating its multi-standard video processor technologies at 3GSM 2007 in Barcelona and launching the new PowerVR VXE 250 and PowerVR VXD 330 video cores for mobile devices. Imagination’s video technologies support the full range of key standards at HD and SD resolutions.

Newly launched at the show PowerVR VXE 250 is a compact standard definition multi-standard encode core. It supports H.264, MPEG-4 and H.263 video encode and JPEG still image encode at resolutions including standard definition PAL and NTSC (720×576@25fps and 720×480@30fps).

Says Tony King-Smith, VP marketing, Imagination Technologies: “”For video encoders used in mobile handheld applications, several key attributes are paramount: low power consumption, small size and high picture quality. Additionally the host CPU has minimum work to do because PowerVR VXE 250 can process all the compression tasks from image to elementary stream.””

PowerVR VXD 330 is a standard definition multi-standard decode core. It supports H.264, VC-1(WMV 9), MPEG-4, H.263, MPEG-2, MPEG-1, JPEG at resolutions including standard definition PAL and NTSC (720×576@25fps and 720×480@30fps).

Continues King-Smith: “”;PowerVR VXD 330 provides a complete elementary stream decode solution with minimal overhead on the host CPU indeed a reduction of up to 99% of host CPU workload is achieved when compared with a software-only solution.””;

PowerVR VXD 370 (previously known as “”MSVDX””) is a high definition, multi-standard video decode core. PowerVR VXD 370 is capable of decoding H.264, VC-1(WMV 9), MPEG-4, H.263, MPEG-2, MPEG-1, JPEG at resolutions including 720p, 1080i and 1080p. This multiple decoder support has been implemented in an extremely power efficient architecture. As an example, in a 90nm 133MHz implementation power consumption for the core is in the range of 30mW to <50mW for decoding high definition MPEG-2 main profile and high definition H.264 high profile.

Concludes King-Smith: “”;Because PowerVR VXD 370 is a highly optimised architecture, with a stream processor to analyse the incoming video bit-stream and reconfigure flexible multi-mode decode modules in the core accordingly, there are huge benefits in reducing silicon area and power consumption particularly as a large proportion of the processing logic is common for the many video standards supported by the core.””;

PowerVR VXD 370 supports all HD resolutions and may be configured to support multiple stream decode allowing rich picture in-picture options such as Electronic Programme Guide (EPG) grids of sub-videos for easy channel selection by the user.

With the addition of the PowerVR TVE TV out core the PowerVR VXD 370 core will enable users to carry and watch HD content on their mobile device or decode the HD content on their mobile device and display it on the latest generation flat panel displays.

PowerVR VXD 370 has already shipped to lead licensing partners and is available for wider licensing now. Initial silicon from Imagination Technologies’ licensing partners is expected shortly. PowerVR VXD 330 will be available for to lead partners this quarter and for general licensing next quarter. PowerVR VXE 250 will be available for licensing in the 2nd half 2007.

PowerVR video cores are targeted at a wide range of applications including HDTV, IDTV, STB and PMP as well as mobile devices, and are supported by an extensive set of hardware drivers and application middleware.

About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and offices in the US, Japan, Korea ad Taiwan and is publicly traded on the London Stock Exchange (FTSE:IMG).


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