22nd November 2006

Imagination Technology Licenses Mobile TV IP Platform to Mavrix Technology, Inc


Imagination Technologies Group plc (LSE:IMG; “”;Imagination””;) a leader in System-on-Chip Intellectual Property (“”;SoC IP””;) reports that Mavrix Technology, Inc. a fabless semiconductor company developing a complete system-on-chip (SOC) solution for the Mobile Digital TV (MDTV) market, has licensed Imagination’s mobile TV IP platform for use with certain mobile TV standards.

Says David McBrien, VP of Sales, Imagination Technologies: “”;An efficient, low-power SoC device is key for companies expecting to succeed as the mobile TV market develops. We are pleased to be working with Mavrix, a company with a strong vision of how to develop competitive mobile TV SoCs, to bring a mobile TV receiver to consumer devices.””;

Mavrix Technology is headquartered in Newport Beach, CA with oversea office in Shanghai, China. The Shanghai subsidiary, Shanghai Mavrix Electronics, is focused on providing highly integrated MDTV solutions to the ever growing multimedia mobile phones market. Mavrix is dedicated to bringing to the world a leading-edge mobile audio and video experience with its 3-H (High image-quality, High design flexibility, and High power efficiency) platform.

About Imagination Technologies’ Mobile TV IP platform
With low system power requirements, Imagination Technologies’ mobile TV demodulation IP platform provides the foundation of a highly-integrated mobile TV solution, reducing cost, design risk and time-to-market. This platform provides the widest range of multi-standard support for Mobile TV, including, “”One Seg”” ISDB-T, DVB-H, Enhanced Packet Mode DAB-IP and T-DMB.

Built around Imagination’s UCC Mobile (Universal Communications Core) signal processor, which provides PHY layer demodulation, Imagination Technologies’ mobile TV platform also integrates fixed hardware functions to ensure optimum die area, power dissipation and performance. This includes the DVB-H Link Layer and a MTX embedded controller for real-time system housekeeping.

About Mavrix Technology, Inc.
Mavrix Technology, Inc. is a fabless semiconductor company developing complete system-on-chip (SOC) solutions for the emerging Mobile Digital TV (MDTV) market. With its innovative architecture, Mavrix will enable future generations of portable consumer electronics to deliver the highest quality TV viewing experience under all types of mobile environments.

About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG).


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