1st July 2002

Launch of the First £99 DAB Digital Radio


  • Imagination’s VideoLogic Systems division launches PURE EVOKE-1 £99 DAB Digital Radio
  • Imagination’s technology enables the path to mainstream for DAB
  • Imagination’s technology to be used by several consumer electronics companies in DAB devices

Imagination Technologies (LSE:IMG), the leading provider of multimedia and communication intellectual property (IP), today announces that its VideoLogic Systems division has launched the PURE EVOKE-1, the first £99 DAB radio that will be widely available and which will be on sale in July.

The PURE EVOKE-1, which the Company considers to be a groundbreaking product, is powered by Frontier Silicon’s Chorus™ FS1010. Chorus is a single-chip DAB/Audio processor based on META™ processor core IP and DAB IP technologies licensed by Frontier Silicon from Imagination Technologies’ Ensigma and Metagence divisions. This highly integrated ‘third-generation’ DAB technology enables VideoLogic to take this significant step in creating a low cost, fully featured DAB radio.

The launch of EVOKE-1 will be supported by an extensive on-air radio campaign from the Digital Radio Development Bureau (DRDB). EVOKE-1 is expected to be available from selected stores from the end of July 2002 and from leading retailers from August 2002 including: Argos, John Lewis, Maplin Electronics, Allders, Capital Sound & Vision / Harrods, Empire Direct, Simply Radios (Purley Radio Ltd.), Miller Brothers as well as an extensive range of independent hi-fi dealers.

Says Hossein Yassaie, CEO, Imagination Technologies: “”;At this price point the superb sound quality and content of DAB digital radio is finally accessible to mainstream UK consumers. EVOKE-1 is the first DAB radio launched to use the Frontier Silicon Chorus FS1010 processor based on our licensed technologies. Our licensing partner Frontier Silicon has announced that it has already negotiated with five other leading consumer brands, including Goodmans, to employ its Chorus processor in new products, with more expected to follow.””;

Says Ian Dickens, chief executive, Digital Radio Development Bureau: “”;These are exciting times for DAB digital radio. The PURE EVOKE-1 is the first in a series of new, affordable DAB products that we expect to significantly push forward the DAB market during the second half of 2002.””;


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