6th August 2007

Leading Tools and Systems Providers Put POWERVR Insider Tools in Own Offerings


San Diego, USA, August 6th 2007: Imagination Technologies the leader in mobile and embedded graphics technologies is working with partners from its POWERVR Insider ecosystem programme to facilitate development tools and SDKs which are enabling a revolution in mobile and embedded 3D content.

Components of the POWERVR Insider SDKs are being employed in: Elements Interactive’s EDGELIB SDK, Khronos’ conformance tests, Notorious Solutions’ Mobex3D game engine, NetDimension’s MatrixEngine, Sony Ericsson’s UIQ 3.0 SDK, Texas Instruments’ SDKs and other leading middleware and SDK offerings.

Says Kristof Beets, 3rd party relations manager, Imagination Technologies: “”POWERVR Insider exists to support the industry in the creation and delivery of groundbreaking content. We are delighted that as part of that objective it is helping to enable class leading tools, middleware and SDKs from some of the most significant companies in the industry.””

“”The POWERVR Insider SDK was used by the Khronos Group in the development of OpenGL ES 2.0 conformance tests and it enabled us to develop the tests before silicon implementations were available – a huge win in development time. Khronos warmly welcomes the availability of the POWERVR Insider SDK as a vital part of the growing ecosystem of tools and technology to enable the mobile development community that will become ever more important as the sophistication of media APIs and silicon continues to evolve,”” says Neil Trevett, president of the Khronos Group.

Created to promote and endorse excellence at all levels of the mobile and embedded graphics ecosystem from silicon providers to games developers POWERVR Insider is the comprehensive community for leaders in 3D device and content development. POWERVR Insider is the latest initiative in a developer support programme with over 12 years of experience in serving the graphics community.

The POWERVR Insider SDKs are world class tool chains. They address every step of the application development flow for leading APIs such as OpenGL ES 1.1, OpenGL ES 2.x and OpenVG 1.x. The comprehensive POWERVR Insider SDKs include Tutorials, Source Code, Documentation, Extensions Specifications, Platform Abstraction Framework and a powerful and extensive Tools Library.

POWERVR Insider is the only SDK programme already offering full support for OpenGL ES 2.0. The POWERVR OpenGL ES 2.0 SDK enables games developers to begin work on games and applications using OpenGL ES 2.0, the API for programmable 3D shader-based graphics pipelines, and targeting POWERVR SGX, Imagination’s next-generation graphics architecture for mobile and embedded devices. POWERVR SGX has already been licensed to Intel, NEC, Renesas, Texas Instruments and several other industry leaders, with more than 10 chips already in prototype silicon or advanced development. SGX builds on the success of POWERVR MBX, the de facto standard for mobile 3D hardware acceleration today.

The SDKs also provide extensive support for 3rd party content creation tools including Autodesk 3DStudioMAX, Autodesk Maya, Adobe Photoshop and Adobe Illustrator.

About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets.

It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide.

Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG).


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