24th February 2014

Mobileye and Imagination strengthen partnership

Companies extend collaboration on next-generation vision processing for Advanced Driver Assistance Systems


Jerusalem, Israel, and London, UK – February 24th, 2014 – Mobileye, the world leader
in Advanced Driver Assistance Systems (ADAS) and Imagination Technologies (IMG.L), announced today
that they are extending their partnership focusing on creation of highly
reliable, efficient vision processing for Mobileye’s ADAS technology.

Mobileye has already shipped over 2.5 million EyeQ2 and EyeQ3 SoCs that
are based on Imagination’s MIPS processor architecture. These vision
processors, together with Mobileye’s broad range of algorithms for mono-camera
driver assistance systems, target vehicle active safety applications such as
lane departure warning, vehicle detection, pedestrian detection, intelligent
headlight control and traffic sign recognition.

Mobileye will
leverage Imagination’s MIPS Aptiv and Series5 Warrior CPU cores in its
next-generation design. Imagination’s MIPS multi-threaded
interAptiv cores will provide the real-time response, Quality of Service (QoS)
and reliability needed to efficiently perform multiple simultaneous operations
across the numerous Vision Processors (VP) in the Mobileye system. In addition,
entry-level MIPS Warrior M-class M5150 cores will provide controller
functionality within the system the various I/O interfaces.

“With each successive generation of our EyeQ products, we have
achieved more than 6x increase in performance, and Imagination’s multi-threaded
MIPS cores have played a key role in that achievement. The MIPS cores, together
with Mobileye’s innovative Vision Processors (VP) enable us to provide
unrivalled computing power on a single processor based camera while keeping
very low power budget,” said Elchanan
Rushinek, Mobileye SVP Engineering.

“Mobileye is a pioneer in driver safety and assistance, leading the
way in terms of both technology and market penetration. Thanks to our
aggressive MIPS roadmap, increasing focus on heterogeneous processing and a
fundamental belief in the power of multi-threading, Imagination’s strategies
are perfectly aligned with those of Mobileye. We look forward to continuing our
long partnership for many years to come,” said Tony King-Smith, EVP marketing,
Imagination Technologies.

Mobileye’s EyeQ SoC constantly monitor the driving environment
directly in front of the vehicle and either alert the driver or active the car
emergency breaks/steering  before an
impending accident with a car, pedestrian, bicyclist, motorcycle or if the driver is about to switch lanes without using a turn signal. The EyeQ
SoC is also capable of detecting speed limit signs as well as adding intelligent high-beam
control
of the vehicles’ high and low beams
during night driving.

Mobileye is a
dominant supplier of camera-based collision avoidance technology and ADAS in
general and its safety
technology is currently utilized by a range of car manufacturers including
Volvo, GM and Honda among others.

About Mobileye

Mobileye is a world leader in the development of
Advanced Driver Assistance Systems (ADAS). The company’s unique vision-based
platform, driven by its proprietary chipset and algorithms, works as a third
eye to mitigate and reduce the risk of collision. Mobileye’s comprehensive
solutions are integrated into vehicles of a growing number of manufacturers
including BMW, General Motors, Volvo, Ford and others. Mobileye’s solutions are
also available in the after-market through distribution channels. Headquartered
in The Netherlands, Mobileye has offices in the United States, Israel, Cyprus
and Japan. For more information, please visit www.mobileye.com.

For more information, contact:

Email: marketing@mobileye.com

About
Imagination Technologies

Imagination is a global technology leader whose
products touch the lives of billions of people throughout the world. The
company’s broad range of silicon IP (intellectual property) includes the key
multimedia, communications and general purpose processors needed to create the
SoCs (Systems on Chips) that power all mobile, consumer, automotive,
enterprise, infrastructure, IoT and embedded electronics. These are
complemented by its unique software and cloud IP and system solution focus,
enabling its licensees and partners get to market quickly by creating and
leveraging highly differentiated SoC platforms. Imagination’s licensees include
many of the world’s leading semiconductor manufacturers, network operators and
OEMs/ODMs who are creating some of the world’s most iconic and disruptive
products. See: www.imgtec.com.

Follow Imagination on Twitter, YouTube, LinkedIn, RSS, Facebook and Blog.

Imagination Technologies and the Imagination
Technologies logo are trademarks of Imagination Technologies Limited and/or its
affiliated group companies in the United Kingdom and/or other countries. All
other logos, products, trademarks and registered trademarks are the property of
their


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