12th October 2011

Never miss your favourite radio show with the PURE ONE Elite Series II

PURE launches second digital radio with ‘Listen Later’


London, UK, 12th October 2011: PURE – the world leading radio maker – presents ONE Elite Series II, the second PURE radio to include ‘Listen Later’, a new and easy way of saving a favourite radio show and listening to it at the user’s convenience.

Based on the award-winning, ONE Elite, which has won ‘Best portable DAB radio under £100’ three times in a row at the What HiFi? Sound and Vision awards, and part of the best-selling ONE family, PURE’s new ONE Elite Series II is a stereo digital and FM radio that delivers improved audio performance, smart new looks and PURE’s new and innovative time-shifting feature, Listen Later.

Listen Later allows the user to set their ONE Elite Series II (SRP £84.99) to save a favourite programme daily or weekly, on week days or weekends, or once-only, and listen to it later*.

Listeners can simply enjoy their favourite programme at a time which suits them. When playing the programme the user can pause at any time, and automatic bookmarking means that if they only managed to listen to part of the programme, they can start again from where they left off.

Listen Later is perfect for fans of programmes such as the Archers, Just a Minute or Woman’s Hour on BBC Radio 4, Dennis and Gnasher on FunKids, the Worship Hour on Premier radio or the Wonder Years on Radio 1.

ONE Elite Series II has adjustable bass and treble settings and a luxurious, satin-touch finish in black or white, so it looks and sounds fantastic wherever it’s listened to. Other features include FM, an easy to use tone or radio alarm with sleep timer, kitchen timer, pause and rewind of live digital radio, 30 station presets, Intellitext which gives listeners on-demand access to text from participating stations on sports, news, or traffic reports, textSCAN, which lets listeners pause and control scrolling text and an input for their iPod/ MP3 player.

ONE Elite Series II is an ideal travelling companion, providing up to 28 hours of portable listening per charge when fitted with the optional rechargeable ‘fit-and-forget’ ChargePAK (£34.99).

ONE Elite Series II is also part of EcoPlus, a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

ONE Elite Series II is available from all good retailers. Please visit www.pure.com, PURE’s new Facebook page at www.facebook.com/pure or call 0845 1489001 for more information.

Editors’ Notes
*The duration of the programme that can be saved is between 30 and 180 minutes depending on the station’s bitrate. The lower the bitrate, the more of the programme can be saved.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

Contact:
Vicky Hewlett                                        tel +44 (0)1923 260 511
PURE
Imagination Technologies                      e-mail: Vicky.hewlett@pure.com
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Kings Langley
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