10th November 2008

PURE EVOKE Flow wins 12 awards in two months


London, UK, 10th November 2008: PURE the UK’s leading radio manufacturer announces that the PURE EVOKE Flow has won twelve awards in just two months since launching in August 2008.

EVOKE Flow, which combines DAB digital radio with Wi-Fi technology, FM and media streaming, has won a series of annual, editor’s choice and best buy awards which are listed below.

What Hi-Fi? Sound & Vision Awards 2008 Radio Product of the Year

The Stuff Gadget Awards 2008 Audio Product of the Year, Highly Commended
Inside Hi-Fi Awards Product Launch of the Year 2008

Pocket-lint Awards Eco Gadget of the Year 2008

Hi-Fi Choice Silver Award ‘Unsung Heros’ 2008
www.stuff.tv Hot Buy Award- August 2008
Trusted Reviews Editor’s Choice Award-October 2008
Macworld Editor’s Choice Award-October 2008
Sunday Mirror 10/10 Award-October 2008

What Hi-Fi? Sound & Vision 5 Stars-November 2008
Hi-Fi Choice Best Buy Award-November 2008
SFT Kauftipp (Best Buy) Award-November 2008

Awarding EVOKE Flow the coveted Radio Product of the Year award, What Hi-Fi? Sound and Vision said: “”The EVOKE Flow could well be the product that brings Internet radio to the masses, such is its irresistible appeal.””

According to Stuff, EVOKE Flow is “”a delight to use and listen to-this is internet radio done properly 5/5 stars””.

Hi-Fi Choice describes the EVOKE Flow as “”a radio changing product […] the way it makes internet radio integrate beautifully with conventional radio is remarkable””.

Says Paul Smith, general manager, PURE: “”We put two years of development into the EVOKE Flow platform, and I am delighted that our efforts have been recognized by the press and rewarded so thoroughly. This really backs up our view that EVOKE Flow will kick-start the internet radio market.””

For more information on PURE’s award-winning product range, visit www.pure.com or call 0845 1489001.

About PURE Digital
PURE Digital is the world’s leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of the EVOKE family, the most popular DAB radios in the world. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Contact:
Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ


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