7th May 2008

PURE Highway continues on the road of success with top honours at Auto Express Product Honours 2008


London, UK 7th May 2008: PURE, the leading UK radio manufacturer announces that its Highway in-car DAB digital radio adaptor has won ‘Product of the Year’ in the 2008 Auto Express Product Honours.

PURE Highway is attached to the car windscreen with a flexible mount, just like a portable satellite navigation system, and delivers otherwise unavailable digital-only radio stations, national AM stations in digital quality, as well as the ability to hear your MP3 player through your existing in-car radio.

The Awards, which recognise excellence in the accessories and car care sectors, are featured in a special issue of Auto Express on sale May 7th 2008.

David Johns, editor of Auto Express says: “”The Auto Express Product of the Year must be innovative, original and, most importantly, utterly practical to use. In 2008, the brilliant Pure Highway stood out head and shoulders above anything else in the products market. It delivers a great new twist to in-car digital radio as a standalone unit that transmits to your in-car tuner or links directly via its MP3 player socket. All you need is a 12v power socket. Clever, simple – a great idea well executed.””

Says Paul Smith, general manager, PURE Digital: “”This is an important accolade for Highway. Auto Express is an authority on the automotive industry in the UK and we are thrilled to have impressed them. Highway is kick-starting the in-car DAB market and this high profile endorsement will further raise consumer awareness that DAB is here for cars now.””

Highway can also be taken out of the car at the end of a journey and used as a personal DAB radio with headphones.

Highway is available from leading retailers at an SRP of £69.99. For more information log onto www.pure.com or call 01923 277 488.

About PURE Digital
PURE Digital is the world’s leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1XT, the world’s most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com

Contact
Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
email: Vicky.deacon@pure.com


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