30th November 2010

PURE launches affordable portable internet-connected digital radio

ONE Flow: Digital AND Internet radio for everyONE


London, UK 30th November 2010: PURE, the world-leading radio maker, presents ONE Flow, its most affordable, portable internet-connected digital radio with Flow technology.

The fifth member of PURE’s affordably priced ONE family, ONE Flow (SRP £99.99) adds to PURE’s growing Flow range and delivers premium internet-connected digital radio at a market changing price point.

Colin Crawford, PURE’s director of marketing, says: “ONE Flow achieves a new price in premium digital and internet radio, but it does so without compromise. So you get all the benefits of broadcast digital radio, plus new on-line content and you even get access to our revolutionary FlowSongs service to buy music direct from your radio. ONE Flow really will deliver internet-connected digital radio for everyONE.”

ONE Flow offers all the benefits assocated with broadcast digital radio and also uses a Wi-Fi connection to access thousands of internet radio stations and podcasts from around the world as well as BBC listen again content, PURE’s unique selection of ambient sounds for relaxation and the user’s own music streamed directly from a Wi-Fi enabled computer. Also available PURE’s ground-breaking, cloud-based music service that allows the user to identify (tag) tracks playing on any radio station and buy them directly from any PURE radio with Flow technology.

With its luxurious, black satin-touch finish, satin-chrome dials and considerably enhanced audio performance, ONE Flow looks and sounds fantastic – and its intuitive interface including a new home button for easy navigation to the source menu makes it extremely easy to use. ONE Flow is also an ideal travelling companion, providing up to 20 hours of portable listening per charge when fitted with the optional rechargeable fit-and-forget ChargePAK® E1 (£34.99).

Other features include support for the full international family of DAB digital radio standards, FM, unlimited internet favourites, 30 digital and FM presets, kitchen and sleep timers, 3.5mm input for an iPod or MP3 player, two easy-to-use alarms, headphone socket and a large LCD display.

ONE Flow incorporates the Toumaz Xenif processor with the latest highly integrated technology from PURE’s parent company, Imagination Technologies, to deliver the fastest, most efficient and most affordable portable DAB and connected radio experience yet.

ONE Flow is part of EcoPlus™, PURE’s ethical philosophy and ongoing commitment to look after the environment. All PURE products are designed to minimize their environmental impact and manufactured in ethically approved facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

For more information, please visit www.pure.com/ www.thelounge.com or call +44 (0) 845 1489001.

Editor’s Notes
*FlowSongs is currently exclusive to UK customers as a public beta with an international roll out taking place soon.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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