6th June 2011

PURE launches birdsong library with the RSPB

UK birdsong now available on PURE radios with Flow technology


London, UK 6th June 2011: PURE, the world leading radio maker, announces it has teamed up with the RSPB to bring an RSPB approved library of birdsong from the top 50 UK birds to its radios with Flow technology and its radio and media portal, thelounge.com

Launching to coincide with the RSPB’s summer survey ‘Make Your Nature Count’, the PURE birdsong library can help those taking part identify birds in their garden or local park.

From today owners of any PURE radio with Flow technology will be able to listen to the 50 different types of UK birdsong, ranging from the more well known, like robin and blackbird, to the more uncommon lesser spotted woodpecker and pied wagtail. The radios will also display scrolling text about the birds.

The birdsong library will also be available on the go through the PURE Lounge iPhone App, which brings PURE’s radio and media portal (thelounge.com) to iPhone, iPod Touch and iPad users. The Lounge App can be downloaded at the Apple iTunes App Store in the UK for just £2.99.

Both Sensia, PURE’s revolutionary touch-screen internet-connected digital radio, the Lounge iPhone App and the Lounge itself will also display illustrations of the birds to help identification.

The RSPB’s Bryan Bland says: “People in the UK love their garden birds and having a library of 50 different birds to listen to through the radio is a great way of bringing the outdoor inside. It’s great that owners of PURE radios with Flow Technology will be able to see and hear a bird from their kitchen window, and straight away find out more about it via their radio.”

Says Colin Crawford, PURE’s director of marketing: “We know that birdsong is extremely popular with our customers as it has consistently been the top alarm on Siesta Flow, our internet-connected bedside radio, so we jumped at the chance to offer a RSPB endorsed library of birdsong as we know it will be a real hit with our customers as well as a great educational tool.”

Also available on thelounge.com and through PURE’s radios with Flow technology is a whole host of bird and wildlife related audio content including RSPB’s regular podcast, Nature’s Voice.

Please visit www.pure.com / www.thelounge.com / www.rspb.org.uk/naturecount / or call 0845 1489001 for more information.

ENDS

About Make Your Nature Count

Make Your Nature Count is a one-hour survey of your garden or local parkon any day from 4-12June. We’d like to know about the birds that share your green spaces. There should be plenty for you to see and enjoy as birdswill bebusy feedinghungry chicks or guarding nests.

About RSPB

The RSPB speaks out for birds and wildlife, tackling the problems that threaten our environment. We arethe largest wildlife conservation organization in Europe with over one million members. Wildlife and the environment face many threats.Our work isfocused on the species and habitats that are in the greatest danger.

Our work is driven by the passionate belief that:

  • birds and wildlife enrich people’s lives
  • the health ofbird populations is indicative of the health of the planet, on which the

future of the human race depends

  • we all have a responsibility to protect wildlife

Wehave more than one million members, over 13,500volunteers, 1,300 staff,more than 200nature reserves, 10 regional offices, four country offices… and one vision- to work for a better environment rich in birds and wildlife.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Contact:
Vicky Hewlett
PURE PR Manager
+44 (0)1923 260 511/ 07810808516
vicky.hewlett@pure.com

Bryan Bland
RSPB PR Manager
07793 902621
Bryan.bland@rspb.org.uk


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