13th October 2010

PURE Launches EVOKE Mio by Orla Kiely

Iconic digital radio features Orla Kiely signature stem print


London, UK, 13th October 2010: PURE, the world-leading radio maker, presents EVOKE Mio by Orla Kiely, a custom designed luxurious digital and FM portable radio featuring Orla Kiely’s signature stem print.

An internationally renowned fashion designer, Orla Kiely has applied her instinctive love of pattern, colour and texture to PURE’s iconic EVOKE Mio digital radio and dressed it with her signature stem print. The EVOKE Mio by Orla Kiely (SRP £149.99) is finished with a mirror chromed handbag style handle, walnut veneered cabinet, cream fascia and a stylish leather tag to complete the look.

Says Orla Kiely: “I love to create quality and functional down-to-earth designs that integrate colour, pattern, texture, graphic control and rhythm that continually work and rework together. Radio is also a passion and PURE’s EVOKE Mio was the ideal product to apply my signature stem design to, as it is both practical and a thing of beauty that will complement any home interior design and sits perfectly within my homeware range.”

Based on the multi award-winning and iconic EVOKE-1S, EVOKE Mio by Orla Kiely is packed with features including digital and FM radio and an input for an iPod/ MP3 player. The radio can also be taken out and about thanks to support for the optional ChargePAK, which gives the user up to 24 hours of portable listening between charges. Other features include an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls; textSCAN™ and Intellitext® for pausing and controlling scrolling text and storing information for browsing at a later date; an alarm, kitchen timer and 30 presets.

For those looking to achieve eco chic at home, EVOKE Mio by Orla Kiely is the perfect finishing touch as it has received a recommendation by the Energy Saving Trust and is part of EcoPlus™, a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

EVOKE Mio by Orla Kiely will be on the shelf exclusively at John Lewis from early November and at independent retailers from March 2011. Please visit www.pure.com or call 0845 1489001 for more information.

About Orla Kiely

The creative world of Orla Kiely was founded in 1995 to express visually, her love of pattern, colour, texture and rhythm, which as components all play and work together. Her instinctive graphic discipline to simplify and stylise everyday motifs and forms adds another dimension. With clean orderly repeat constructions and a boldness of scale, her work achieves a strength with a very modern quality, while her nostalgia for all things mid-century appear to make her patterns comforting and uplifting. From a small collection of bags and accessories the range has grown to include a complete ready-to-wear collection, homeware, travel and stationery.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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