27th October 2009

PURE launches its most affordable “Works with iPhone” radio

Siesta iDock - DAB bedside radio with iPod/ iPhone dock


London, UK, 27th October 2009: PURE – the world’s leading radio maker – presents Siesta iDock, its most affordable Works with iPhone”” DAB bedside radio available at an SRP of just £89.99.

Siesta iDock is a stereo DAB/ DAB+*/ FM clock radio with iPod and iPhone dock, which is fully compliant with Apple’s “”Made for iPod”” and “”Works with iPhone”” programmes. Track and ‘now playing’ information is displayed on the Siesta iDock screen and users can control their iPod/ iPhone via the radio. Siesta iDock is compact, but sounds great and includes: A large auto-dimming display; four quick-set alarms; sleep and snooze timers and 15 DAB/FM presets.

Siesta iDock also features the PURE PowerPort which provides power for USB accessories such as mobile phone chargers, reading lights, bedside fans and cup warmers, solving the problem of having insufficient power points next to the bed.

Siesta iDock is a strategic extension of the hugely successful Siesta bedside radio creating, along with Siesta Flow, a compelling family of affordable bedside radios with distinct feature sets. It also significantly improves on the audio with digital amplifiers and custom-wound stereo speakers.

Siesta iDock is part of EcoPlus™, PURE’s ethical philosophy and ongoing commitment to look after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

Siesta iDock will be available in time for Christmas 2009 from all good stockists at an SRP of £89.99. For more information, please visit www.pure.com or call +44 (0) 845 1489001.

Editor’s Notes
*DAB+ is a new and enhanced version of DAB and is now being adopted by many countries as their platform choice for digital radio. It’s likely that it will be a few years before UK broadcasters take up DAB+, but the majority of PURE products are already ‘DAB+ ready’.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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