11th January 2001

PURE Launches Élan II DAB/FM Portable Radio with Pause and Rewind


London, UK, 14th October 2009: PURE – the world’s leading radio maker – presents Élan II, a great sounding and great looking portable stereo DAB/ DAB+*/ FM radio with ReVu technology to pause and rewind live DAB radio.

Élan II (SRP £99.99) brings a stylish, modern twist and contemporary materials to traditional radio design with a black satin-touch finish, anodised aluminium fascia, turned aluminium controls and chromed handle with rubberised grip.

Feature-rich, Élan II also includes intellitext and textSCAN, which enable users to pause and control scrolling text and even store certain broadcasts such as traffic reports or sports results. There is an input for an iPod/ MP3 player, an alarm and kitchen timer and 30 DAB and FM presets. With digital amplifiers and custom-wound 3” speakers, Élan II sounds as good as it looks.

Élan II can be run off the mains or taken out and about thanks to the optional ‘fit and forget’ ChargePAK rechargeable battery, which provides up to 35 hours of portable listening per charge.

Élan II is part of EcoPlus™, a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

Élan II is available in time for Christmas 2009 from all good stockists at an SRP of £99.99. For more information, please visit www.pure.com or call +44 (0) 845 1489001.

Editor’s Notes:
*DAB+ is a new and enhanced version of DAB and is now being adopted by many countries as their platform choice for digital radio. It’s likely that it will be a few years before UK broadcasters take up DAB+, but the majority of PURE products are already ‘DAB+ ready’.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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