15th October 2010

PURE Launches ‘Make a Difference’ Eco Incentive for Independent Electrical Retailers

Dealers Encouraged to Up Sell with Energy Saving Radios


London, UK 15th October 2010: PURE is encouraging dealers to sell more of its Energy Saving Trust Recommended radios by giving away whale and dolphin spotting cruises and a whole host of other prizes to participating dealers throughout October to December 2010.

All store owners/managers that pre-register for the ‘Make a Difference’ eco incentive promotion and register at least one sale of a PURE Energy Saving Trust Recommended radio will receive a whale and dolphin spotting cruise voucher. In addition, throughout the promotion each time a member of staff from a participating dealership registers a sale of a PURE Energy Saving Trust Recommended radio, they are guaranteed a prize ranging from a whale and dolphin spotting cruise to a hotel break or from a PURE radio to a Hugo Boss watch.

There will also be a consumer promotion available exclusively at participating independent dealerships offering consumers who purchase an Energy Saving Trust Recommended PURE radio their choice of four comedy club tickets, an activity voucher or the choice to adopt a tree and a chance to win one of ten whale and dolphin spotting cruises. The consumer promotion will also run for three months from October to the 24th of December 2010.

Colin Crawford, PURE’s director of marketing says: “Consumers are increasingly looking for more eco-friendly products, and telling us that power consumption matters to them. We believe that independent electrical retailers provide an excellent independent advisory service and are best placed to promote this energy-saving message. The ‘Make a Difference’ incentive will draw consumers’ attention to the energy saving credentials of our radios and help dealers to sell more.”

To qualify for the incentive dealers will need to sign up with their PURE Area Sales Executive and purchase at least one Energy Saving Trust Recommended (ESTR) radio. For every PURE ESTR radio that they sell, staff are guaranteed to win a prize, so the more ESTR radios they sell the more prizes they get.

All participating dealers will receive a special pack including POS advertising the promotion ranging from window stickers to posters and shelf barkers as well as a number of vouchers to give to consumers who purchase an Energy Saving Trust Recommended PURE radio.

PURE has received fourteen Energy Saving Trust Recommended (ESTR) recommendations for its radios including Chronos CD Series II; Chronos iDock Series II; Élan II; Siesta iDock; Move; EVOKE-1S; Siesta; Chronos II; TEMPUS-1S; ONE Mini; ONE Classic; ONE Elite; EVOKE Mio and EVOKE-2S.

Products endorsed by the scheme have to meet strict energy efficiency criteria which means they are not only better for the environment but are also cheaper to run.  All PURE radios endorsed by ESTR will feature a special Energy Saving Trust Recommended logo on their packaging and promotional material.

All PURE radios are part of EcoPlus™, a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

For more information, please visit www.pure.com/makeadifference or call 0845 1489001.

About the Energy Saving Trust
The Energy Saving Trust is one of the UK’s leading organisations set up to mitigate the damaging effects of climate change.  It aims to cut carbon dioxide emissions – the main greenhouse gas causing climate change – by promoting the sustainable and efficient use of energy. It is the independent organisation providing advice for people to help reduce their energy use and acts as a bridge between government, consumers, trade, businesses, local authorities and the energy market.  It provides impartial information and advice and has a network of advice centres in the UK specifically designed to help consumers take action to save energy. For further advice, contact the Energy Saving Trust’s network of advice centres, which offer consumers advice and information on energy efficiency. For details of your nearest centre, contact 0800 512012 or visit www.energysavingtrust.org.uk.

About the Energy Saving Trust Recommended scheme
Run by the Energy Saving Trust, Energy Saving Trust Recommended (ESTR) is an endorsement scheme that identifies the most energy efficient products on the market. Launched in 2000, our objective is to endorse only the best performing energy efficient products so they become easily identifiable to consumers. To gain certification a product or service must meet with a strict set of criteria, independently reviewed and updated annually. There are now around 3000 ESTR products from over 130 manufacturers, available over 70 retailers – these include multiple, independent and online retailers.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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