23rd June 2008

PURE Launches ‘ONE Mini’ DAB Digital Radio

Affordable Quality DAB Radio for Everyone


London, UK, 24th June 2008: PURE the UK’s leading portable radio manufacturer – presents the ONE Mini, an affordable, DAB and FM portable radio that looks good, sounds great and is incredibly easy to use. At £39.99, the ONE Mini is PURE’s most affordable radio yet, delivering quality at a new price point.

ONE Mini is a compact version of the best-selling PURE ONE, which has consistently been the most popular radio in the UK since launch. Small and light, ONE Mini is an ideal travelling companion providing up to 20 hours of portable listening when fitted with the optional rechargeable ChargePAK . It can also act as a speaker for an iPod or MP3 player thanks to its auxiliary input connection.

Despite its compact dimensions, ONE Mini has been engineered to provide surprisingly punchy audio quality and volume. Other features include 16 presets, a headphone socket, a USB socket for future updates and textSCAN, which lets listeners pause and control scrolling text, giving them time to note down web addresses, competition phone numbers or song titles.

ONE Mini is also a member of PURE’s EcoPlus™ range. EcoPlus sets standards within PURE for: reduced power consumption; use of packaging materials from recycled and sustainable sources; reduced packaging size; and use of components with minimised environmental impact. ONE Mini is the second PURE radio to be endorsed by the Energy Saving Trust’s Energy Saving Recommended scheme and will feature a special ‘Energy Saving Recommended’ logo on its packaging and promotional material.

ONE Mini comes in black, white or baby pink and is available at £39.99 (SRP) from all good stockists. Please log onto www.pure.com or call 0845 1489001 for more information.

About PURE Digital
PURE Digital is the world’s leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1S, the world’s most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

About the Energy Saving Trust
The Energy Saving Trust is one of the UK’s leading organisations set up to mitigate the damaging effects of climate change. It aims to cut carbon dioxide emissions – the main greenhouse gas causing climate change – by promoting the sustainable and efficient use of energy. It is the independent organisation providing advice for people to help reduce their energy use and acts as a bridge between government, consumers, trade, businesses, local authorities and the energy market. It provides impartial information and advice and has a network of advice centres in the UK specifically designed to help consumers take action to save energy. For further advice, contact the Energy Saving Trust’s network of advice centres, which offer consumers advice and information on energy efficiency. For details of your nearest centre, contact 0800 512012 or visit www.energysavingtrust.org.uk.

About the Energy Saving Recommended scheme
Run by the Energy Saving Trust, Energy Saving Recommended (ESR) is an endorsement scheme that identifies the most energy efficient products on the market. Launched in 2000, our objective is to endorse the top 20 per cent of energy efficient products so they become easily identifiable to consumers. To gain certification a product or service must meet with a strict set of criteria, independently set and updated annually. There are now around 3000 ESR products from over 130 manufacturers, available from over 70 retailers – these include multiple, independent and online retailers.

Contact:
Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
email: vicky.deacon@pure.com
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ


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