20th July 2010

PURE launches Picasa™ app on Sensia

Radio for the Facebook generation gets photo sharing app


London, UK 20th July 2010: PURE, the world-leading radio maker, is bringing Picasa, the free photo editing and sharing software from Google, to its groundbreaking internet-connected digital radio, Sensia.

The Picasa app on Sensia allows users to view photos that they have uploaded to Picasa Web Albums without the need to switch on their computer. Users can log into their Picasa account on Sensia and view a slideshow of their photos from a list of albums either on Sensia’s visual panel or full screen. Captions can be overlaid and the timing of the slideshow can be controlled and paused. There is also a useful help section which explains how to use the Picasa app.

Says Colin Crawford, PURE’s director of marketing: “Picasa is a great addition to Sensia as it really enhances the way photos can be shared and viewed at home with friends and family. An interactive, entertainment hub, Sensia releases you from the shackles of your computer and fosters a more family friendly way of interacting with content.

Picasa is the fourth app on Sensia adding to Twitter, Facebook and weather and is available now through a free software download. For more information, please visit www.pure.com or call +44 (0) 845 1489001.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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