13th September 2010

PURE Previews ‘PURE Select’ Programme


London, UK 13th September 2010: PURE, the world-leading radio maker, previews its ‘PURE Select’ retail partner programme, which will create a top tier of locations in the UK that provide the best possible PURE in-store experience.

PURE Select previews at the annual CIH trade show, which is taking place on the 12th and 13th of September at the NEC in Birmingham (PURE stand number 210).

PURE Select retail partners will work with PURE to offer customers a high level of product knowledge, the opportunity to view market leading products as well as the ability to get hands on with and receive demonstrations of digital radio and internet audio in-store.

Says Peter Blampied, PURE’s director of sales: “These benefits will lead to superior customer satisfaction and loyalty leading to an increase in sales for those chosen to be PURE Select partners.”

To qualify, partners will need to meet a set of criteria including having digital radio reception and Wi-Fi in-store.

PURE is currently in discussion with CIH in order to fully roll out the programme to selected members.

For more information, please visit www.pure.com or call +44 (0) 845 1489001.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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