29th July 2010

PURE Resurrects EVOKE Marshall Radio

The radio that rocks is BACK!


London, UK, 29th July 2010: PURE, the world-leading radio maker, presents a new and improved version of the highly acclaimed and multi-award winning EVOKE Marshall digital radio, the EVOKE-1S Marshall.

The PURE EVOKE-1S Marshall (SRP £119.99) combines the award-winning quality of PURE’s EVOKE-1S radio with the legendary style of Marshall Amplification to deliver the ultimate in radio that rocks.

EVOKE-1S Marshall will be initially retailed exclusively through HMV, the UK’s leading specialist music retailer.

Says Paul Smith, PURE’s general manager: “With its long-standing music heritage, HMV is the perfect setting for the EVOKE-1S Marshall, which mixes the legendary style of the world’s leading guitar amplifiers and PURE’s iconic EVOKE-1S digital radio.”

Says Paul Marshall of Marshall Amplification: “We’re excited to bring the Marshall brand back to this fast growing segment of consumer electronics. Working with PURE we’ve created a digital radio that brings iconic Marshall design to an equally iconic radio that all listeners can embrace as a stylish statement of their love for music.”

Says Rob Mason, senior technology buyer of HMV: “HMV is absolutely delighted to be partnering with PURE as the lead exclusive retailer of its wonderful EVOKE-1S Marshall digital radio, which fits so perfectly into our ethos – straddling both our commitment to giving access to music in high-quality sound across all channels, as well as our growing presence as a stockist of premium technology products on the high street and online.”

EVOKE-1S Marshall is wrapped in black vinyl, just like a Marshall amp, with solid wood construction, brass-effect control panel and a black metallic speaker grille. The fierce yellow on black display features adjustable brightness and just like its predecessor, the volume dial goes up to 11!

For maximum sound quality the EVOKE-1S Marshall has an integrated full range hi-fi speaker and features a bass reflex port for enhanced bass performance alongside a custom designed 3″ drive unit and active-filters to provide a natural ‘direct-from-the-studio’ sound. The optional, matching S-1 standalone speaker enables stereo output and even richer, deeper bass.

New features include ChargePAK compatibility for rocking out on the go for up to 24 hours between charges; an OLED (Organic Light Emitting Diode) display that is clear from any angle; a light sensor which automatically adjusts display brightness; more station presets (30 digital radio or FM); an auxiliary input to connect an iPod or MP3 player; and FM with RDS for maximum station choice. textSCAN™ and Intellitext® have also been added so that scrolling text can be paused and controlled as well as stored for browsing at a later date.

The radio has both a countdown timer (ideal for counting down until it’s ‘time to rock!’) and a radio/tone alarm (an ideal way to wake up to Alice Cooper’s breakfast show on Planet Rock). A USB connector allows product updates to be loaded from the Internet so the radio can be kept up to date with any software changes. A headphone socket lets users rock out in private.

EVOKE-1S Marshall can be pre-ordered from HMV.com and will be on the shelf exclusively at HMV from early August and at independent retailers from September. For more information, please visit www.pure.com or call +44 (0) 845 1489001.

Editor’s Notes
Marshall and the Marshall logo are trademarks or registered trademarks of Marshall Amplification plc.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Contact:
Vicky Deacon
PURE
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

email: Vicky.deacon@pure.com
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188


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