11th January 2001

PURE Takes Awards Hat-trick in What Hi-Fi? Sound and Vision Awards 2009

AVANTI Flow Gets Top Accolade. EVOKE-2S and ONE Elite Honoured


London, UK 20th October 2009: PURE – the UK’s leading radio maker – announces that three radio categories, including Radio Product of the Year in the 2009 What Hi-Fi? Sound and Vision Awards have been won by PURE Products. AVANTI Flow was crowned as the overall radio category winner: ‘Radio Product of the Year 2009’, while EVOKE-2S was awarded ‘Best Desktop DAB £100-£200’ and ONE Elite took the prize for ‘Best Desktop DAB up to £100’.

Presenting at the ceremony at The Dorchester in London, Clare Newsome, What Hi-Fi? Sound and Vision Magazine’s Editor in Chief said: “”;Last year [PURE] won with the best do-it-all-radio we’d seen – the EVOKE Flow. Since then it’s raised the bar again – Product of the Year is PURE’s Avanti Flow.””;

The Awards 2009 issue of the magazine says of EVOKE-2S: “”;Specification is on the money, with ‘Revu’ pause/ rewind, MP3 input and many alarm functions. With 15W per channel of power, the EVOKE-2S is capable of a dynamic sound. Higher-quality broadcasts […] are vibrant and focused.””;

The same issue of the magazine goes on to praise ONE Elite: “”;PURE’s superb ONE Elite has all the connectivity […] you can reasonably expect, and is well finished in soft-touch paint. […] It also sounds a cut above what the price might suggest.””;

Says Paul Smith, general manager, PURE: “”;We are delighted to have swept the boards for the second year running at this year’s awards. We have put incredible efforts into our radio developments over the past twelve months and it is terrific news for the whole PURE team to have that effort recognised by What Hi-Fi? Sound and Vision, undoubtedly the most respected authority on audio and AV in the UK.””;

PURE dealers will receive a special sticker POS pack which will include What Hi-Fi? Sound and Vision award stickers for this year’s winners as well as stickers for all twelve PURE products that have either been awarded five stars in the magazine or have won previous annual awards.

The What Hi-Fi? Sound and Vision Awards 2009 issue is on sale from today.

AVANTI Flow, EVOKE 2-S and ONE Elite are available from leading retailers at an SRP of £279.99, £169.99 and £79.99 respectively.

Visit www.pure.com or call 0845 1489001 for more information.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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