11th January 2001

PURE, the global leader in digital radio, announces North American launch at CES 2010

PURE North America to be headed up by Charles Bellfield, a 15-year veteran of interactive entertainment


London, January 7, 2010 – PURE, the global leader in digital and internet-connected radios, announces the creation of its US commercial operation to deliver its family of products to North American consumers in 2010.

The range of digital and internet-connected radios available to the US market will be showcased at the Consumer Electronics Show in Las Vegas from January 7-10, 2010 (South Hall 4, Booth #36604).
The commercial operation will be headed up by Charles Bellfield, an industry veteran who most recently served as general manager of 3DV Systems Inc (prior to the sale of its assets to Microsoft) and formerly as vice-president at SEGA of America Inc, Capcom Entertainment Inc and Codemasters Software Ltd.

A division of Imagination Technologies PLC, PURE has already expanded into a number of other territories and is the leading provider of digital and internet-connected radios in many countries including United Kingdom, Switzerland, Denmark, Norway and Australia.
“”PURE has already proven to be the industry leader in digital and internet-connected radio around the world,”” said Charles Bellfield, general manager, PURE North America. “”The North American consumer market can be high-reward but challenging. However, with our strong and growing product family, proven track record, user experience-focused design and extensive engineering and technical capabilities, we are extremely confident we’ll lead here too.””
Paul Smith, general manager of PURE says: “”The North American consumer expects the best in terms of value, features, design and quality. PURE has done more to innovate in the digital radio and internet-connected market than any other brand worldwide and we are confident that with our design and engineering expertise, we will deliver those aspects within this new and exciting connected audio space.””

About Imagination Technologies
Imagination Technologies Group plc (FTSE:IMG) – a leader in semiconductor System on Chip Intellectual Property (SoC IP) – creates and licenses market-leading embedded graphics, video and display accelerators, multi-threaded processors and multi-standard receiver technologies. These IP solutions are complemented by dynamic and extensive developer and middleware ecosystems. Target markets include digital radio and audio; mobile phone multimedia; car navigation & driver information; personal navigation; UMPC and Mobile Internet Device (MID); digital TV & set top box; and mobile TV. Its licensees include leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See: www.imgtec.com.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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