17th May 2004

Renesas Technology Launches SH-Mobile3 Application Processor Utilising Imagination Technologies’ PowerVR MBX Graphics IP

SH-Mobile3 Targets the Mobile Phone Market


London, UK: Imagination Technologies Group plc (“”;Imagination Technologies””;) a leader in System on Chip Intellectual Property (“”;IP””;) reports that Renesas Technology Corp. today announced the SH-Mobile3 (SH73180).

This next high-end model in the SH-Mobile series of application processors for mobile phone systems features IP licensed from Imagination Technologies. The SH-Mobile3 (SH73180) will enable advanced multimedia applications for next-generation mobile phones.

The device incorporates PowerVR MBX Lite 2D/3D graphics engine IP from Imagination Technologies. PowerVR MBX, the leading 3D graphics solution for mobile devices, adopts a unique architecture that keeps external memory accesses to a minimum, reducing bandwidth requirements and boosting performance. Smooth, high-quality 3D graphic display operations can thus be achieved without the use of external dedicated graphics memory.

Renesas expects that SH73180 sample shipments will begin in July 2004.

Under the terms of its licensing arrangements Imagination Technologies receives royalty revenues on SoCs incorporating Imagination Technologies’ IP shipped by partners, in addition to license fees.


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