3rd May 2011

Video IP deployment rapidly accelerating says Imagination

Imagination partners ship over 150m POWERVR video devices to-date; Partners hit 500m cumulative SoC sales of chips across Imagination’s IP


Imagination Technologies, a leading multimedia and communications technologies company, says that its partners have now shipped 150m devices cumulatively incorporating its video SoC IP cores out of over 500m devices which have now shipped incorporating Imagination’s IP, many of these containing multiple IP cores from Imagination.

The growth in devices using Imagination’s video technologies is indicative of the momentum which continues to build in the mobile and embedded market for new HD video technologies to enable internet video delivery, video telephony, and the user generated content revolution.

Imagination’s POWERVR VXD video decoders and POWERVR VXE video encoders deliver multi-stream, multi-standard, HD decode and/or encode, supporting all major video standards.

All VXD and VXE cores support all the major video standards including H.264 (Base to High profile), MPEG4, MPEG2, VC-1/WMV, AVS, Sorenson and JPEG. Many VXD cores now also offer hardware rotation and scaling, delivering significant reductions in bandwidth and power consumption. When combined with SGX cores, scaling can also be done by the SGX core, making the combination of VXD, VXE and SGX extremely powerful for a wide range of multimedia applications.

Mobile HD video must deliver high quality multi-stream multi-standard capabilities for both decode and encode functions; only innovative low power yet high performance video accelerators can make this viable in a mobile environment. Imagination expects its video IPs to become key features in mobile and embedded devices as the revolution in commercial video content delivery, social networking, user generated content, multi-stream preview and video telephony continues to accelerate.

Imagination VP marketing Tony King-Smith says: “The pace of change in this market is accelerating, driven by consumer excitement for video content that is un-tethered from the TV and the convergence of video cameras into other mobile devices. Imagination is at the forefront of video technology for the mobile and embedded market. These high volume shipments are an indicator of how our high-quality but low-power video technologies are establishing themselves as the video technologies of choice amongst some of the world’s most demanding electronics companies, often in conjunction with other IPs from Imagination.”

Imagination’s video technologies are delivered as optimised platform IP solutions for key markets. Imagination’s recent acquisition of HelloSoft provides access to leading edge V.VoIP (Video & Voice over IP) technology and combining HelloSoft’s technology and Imagination’s multimedia cores and processor will offer an optimised end-to-end solution for video-over-internet protocol delivery, which is becoming important to all connected devices.

Imagination will be showing the latest in it’s video and V.VoIP technologies at ESC Silicon Valley in San Jose, USA, from 3rd-5th 2011.

About Imagination Technologies

Imagination Technologies Group plc (LSE:IMG) – a global leader in multimedia and communication technologies – creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by platform level IP and services, a strong array of software tools and drivers and extensive developer and middleware ecosystems. Target markets include mobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See: www.imgtec.com.


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