London, UK – 18 April 2013 – Imagination
a leading multimedia, processor, communications and cloud technologies company,
announces support for the VP8 video codec in its industry-leading 4K-ready
PowerVR E4500MP multi-standard video encoder IP.
Already supported in Imagination’s D4500MP video decoder IP, VP8 is a
high-performance codec aimed at bringing high-quality video content and
experiences to web-connected devices. VP8 is part of the Google-sponsored WebM
open web media project, and is widely used in web-based video applications and
real-time web/video conferencing.
Market-proven PowerVR video IP delivers a high-performance, high-quality
video decode/encode solution designed from the start for low power. With more
than half a billion units shipped, it is the industry’s volume leader. The
PowerVR E4500MP video encoder is part of Imagination’s VXE Series4 family, and
is capable of all major HD and still image standards, supporting resolutions up
to 4Kx2K@30fps with unparalleled levels of colour fidelity through advanced
features such as 10-bit and 4:2:2/4:4:4 support. Multi-stream capability,
low-delay sub-1ms processing and support for multiple standards make the cores
ideal for creating high-quality user generated content, video conferencing and
transcoding at lower bitrates on mobile phones, tablets, digital
cameras/camcorders and other consumer devices.
Says John Luther, product manager for the WebM Project: “We are
delighted to see Imagination as a key player in the broadening ecosystem around
VP8, the video codec behind many of the web’s video applications. As VP8
continues to gain adoption for real-time communication and VOD applications,
hardware acceleration is becoming increasingly important to enable the
high-resolution, cords-free experience that users have come to expect. We are
integrating VP8 into real-time web communication platforms, Chrome OS devices,
and video delivery for sites like YouTube Movies and Google Play Movies and TV.
We anticipate that adoption of VP8 will continue to rise across the industry. Imagination
is offering SoC vendors the opportunity to implement the VP8 encoder in
hardware in its well-respected and popular video-encoder IP family, allowing
for a high-quality, low-power and efficient solution, ideal for many of the
mobile platforms available today.”
Hardware support for VP8 enables real-time encoding of high definition
video, as well as real-time multi-stream transcoding between devices, allowing
consumers to experience HD content anywhere on any device. Putting VP8 and
other video codec support in hardware also offloads the CPU, saving precious
Says Tony King-Smith, EVP marketing, Imagination: “As real-time web
video applications become more and more popular, consumers won’t settle for
poor video quality. And since these applications are increasingly used on
mobile devices, battery life is a major concern. Many applications are choosing
VP8 as an ideal codec because of its low-cost, low-latency, high-quality video.
Imagination fully supports VP8 and the WebM project, offering partners and
consumers a choice of leading video codecs.”
In addition to VP8, the PowerVR E4500MP encoder cores support multiple
standards including H.264 HP, H.264 MP, H.264 BP, H.264 MVC, MPEG-2, MPEG-4 and
JPEG. Programmes are already in place developing support for upcoming standards
such as HEVC/H.265.
Imagination Technologies – a global leader in
multimedia, processor and communication technologies – creates and licenses
market-leading processor solutions including graphics, video, vision, CPU &
embedded processing, multi-standard communications, cross-platform V.VoIP &
VoLTE and cloud connectivity. These silicon and software intellectual property
(IP) solutions for systems-on-chip (SoC) are complemented by an extensive
portfolio of software, tools and ecosystems. Target markets include mobile
phone, connected home consumer, mobile and tablet computing, in-car
electronics, networking, telecoms, health, smart energy and connected sensors.
Imagination’s licensees include many of the world’s leading semiconductor
manufacturers, network operators and OEM/ODMs. Corporate headquarters are
located in the United Kingdom, with sales and R&D offices worldwide. See: www.imgtec.com.