21st October 2010

WildVerse poetry competition winners announced

PURE encourages budding poets


London, UK 21st October 2010: PURE – the world-leading radio maker – is pleased to announce the winners of the WildVerse poetry competition, which was launched earlier this year in conjunction with the RSPB Wildlife Explorers, Fun Kids radio station, and Reading for Life.

Children and young people ‘aged up to 19’ were invited to submit ‘wild poems’ which could be about a bug, a bird, a tree or any kind of wildlife.

Winning entries were selected by Anthony Browne, the current Children’s Laureate, and will be read out on Fun Kids radio station between the 23rd and 31st of October by the Fun Kids storyteller.

Peter, age five from St Albans, was the overall winner in the under eights category with his onomatapaeic poem about cows, pigeons and bees, while Rebecca, age 15 from Chatham, won the over eights category with her poem entitled ‘Wind’. Both these main winners will receive a PURE Sensia internet-connected digital radio with colour touchscreen.

Runners up in the under eights category included: ‘The Forest’ by Catriona Stewart; ‘Birds in my Garden’ by Jacob Fenwick, ‘Rock Pools in Devon’ by Adam May and ‘Birds on Budle Bay’ by Harry Banks. The over eights category runners up were made up of: ‘Aranea (Spider)’ by Evie Maidment; ‘Mother Swallow’ by Amelia Maddox; ‘The Heron’ by Robert Blythe and ‘Here we go again’ by Kirsty McKechnie. All runners up will receive a PURE EVOKE Flow internet-connected digital radio.

Says Anthony Browne, Children’s Laureate: “I was extremely impressed by the standard of entries into the WildVerse poetry competition and it was incredibly hard to pick a winner. It’s fantastic that organisations such as PURE, the RSPB and Fun Kids are encouraging children to discover and love poetry and the added bonus of the winners having their poems read out on the radio is a great way to get more children involved and interested in having a go at poetry themselves.”

To listen to the winning poems, please visit www.pure.com/wildverse or listen to Fun Kids between the 23rd and 31st of October.

Editor’s Notes

About RSPB
The RSPB speaks out for birds and wildlife, tackling the problems that threaten our environment. RSPB Wildlife Explorers is the junior membership of the RSPB. With over 200,000 youth members, including 48,000 teenager members, it is one of the biggest wildlife clubs in the world. For further information visit: www.rspb.org.uk/youth

About Fun Kids
Fun Kids is the UK’s only radio station for children aged 10 and under and their families.  It is a radio environment for children which is unique to them and which they can call their own.  It is an environment that entertains and educates by encouraging children to listen, use their imagination and develop interaction skills, as well as help make them more aware of their wider environment.  Fun Kids plays a broad mix of popular music, speech, games and stories in an informative, entertaining and fun style.  Fun Kids is available on DAB Digital Radio, through wi-fi radio and online at www.funkidslive.com.  Fun Kids won the Sony Radio ‘Digital Station of the Year’ award in 2009 and the Arqiva Commercial Radio ‘Digital Station of the Year’ award in 2010.

About Reading for Life
Led by the National Literacy Trust, Reading for Life is a campaign to improve the life opportunities of people in most need through reading. Reading for Life builds on the achievements, networks and approaches championed by the 2008 National Year of Reading, and is based on a belief that reading sits at the heart of social justice. See www.readingforlife.org.uk

About the National Literacy Trust
The National Literacy Trust is an independent charity that changes lives through literacy. It links home, school and the wider community to inspire learners and create opportunities for everyone. See www.literacytrust.org.uk The National Literacy Trust is a registered charity in England and Wales, no. 1116260, and a company limited by guarantee, no. 5836486, Registered office: 68 South Lambeth Road, London SW8 1RL.

About the Children’s Laureate
The role of Children’s Laureate, which has a bursary of £15,000, is awarded once every two years to an eminent writer or illustrator of children’s books to celebrate outstanding achievement in their field. The appointment of a Children’s Laureate acknowledges the importance of exceptional children’s authors in creating the readers of tomorrow. The Children’s Laureate post is managed by national literature charity Booktrust and sponsored by Waterstone’s. For more information, please visit www.childrenslaureate.org.uk

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com


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